Supportyourapp Launches 'Customer Support 101: Building Excellence'

(MENAFN- Market Press Release) January 6, 2026 4:47 am - SupportYourApp has launched "Customer Support 101: Building Excellence," a new educational course designed to help teams and professionals build customer-centric support operations by combining human expertise with AI-driven workflows.

SupportYourApp, a global provider of secure customer and technical support solutions, has launched a new educational course titled“Customer Support 101: Building Excellence.” The course is designed to help companies and professionals build high-performing, customer-centric support teams by combining human expertise with AI-driven tools and modern operational frameworks.

Developed by SupportYourApp Academy, the course is based on the company's more than 15 years of hands-on experience delivering customer support services to over 250 clients worldwide. SupportYourApp works with businesses across SaaS, fintech, e-commerce, healthcare, and other technology-driven industries, supporting customers in more than 60 languages and diverse markets.

The program focuses on the fundamentals of modern customer support, covering topics such as customer-centric mindset development, advanced soft skills, structured support processes, and the effective integration of AI into daily support workflows. A strong emphasis is placed on balancing automation and human interaction to improve customer satisfaction, loyalty, and operational efficiency without sacrificing empathy or quality.

“Customer support today is no longer just about resolving tickets quickly - it's about building trust, understanding customer expectations, and using technology responsibly,” said Daria Leshchenko, CEO and Managing Partner of SupportYourApp.“This course reflects how we approach support internally: combining empathy, structured processes, and AI to create sustainable, high-quality customer experiences that scale with the business.”

The course includes on-demand video lectures, practical examples, downloadable resources, and lifetime access, allowing learners to study at their own pace. It is designed for a broad audience, including customer support specialists, team leads, CX managers, startup founders, and businesses looking to improve or scale their customer service operations.

By launching“Customer Support 101: Building Excellence,” SupportYourApp continues to expand its ecosystem beyond managed services. Through education and practical knowledge-sharing, the company aims to support teams navigating the rapidly evolving customer support landscape, where AI, automation, and human expertise must work together to deliver meaningful customer experiences.

About SupportYourApp
SupportYourApp is an international Support-as-a-Service company providing secure technical support, customer support, and CX services to technology companies worldwide. Founded in 2010, SupportYourApp operates with a team of over 2,000 professionals, serving 250+ clients in 60+ languages. The company is ISO/IEC 27001 certified, PCI/DSS L1 compliant, and fully compliant with GDPR, CCPA, and HIPAA.

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