The survey on data trust was conducted in September and received responses from 1,049 adults throughout Switzerland. The results was published on Thursday by the comparison service Comparis. The use of artificial intelligence (AI) rose from 27.4% in 2024 to 52.9% in the current year.

For Comparis, this is not just a trend, but is directly changing the foundations of internet use to the detriment of conventional internet access. The use of search engines fell from 87.1% in 2020 to 83.2% in 2025.

The decline in email providers was even more pronounced, falling from 85.1% to 79% in the same period. News sites recorded a decline from 66.7% to 54.7% over the five-year period.

In addition to the use of AI, trust in it has also increased according to the study. Trust grew – albeit at a low level – on a scale of ten from 3.9 points in 2024 to currently 4.3.

The growing trust in AI contrasts with the declining trust in entering personal data online. The feeling of security on the internet has fallen from 5.7 to 5.3 points in the last three years.

At the same time, confidence in data protection fell from 55.6% to 51.7% of respondents. There were regional differences: In German-speaking Switzerland, 54% considered data protection to be“rather good”, in Italian-speaking Switzerland 59.6% and in the French-speaking part of the country only 43.5%. The feeling of being monitored on the internet was also greater among French speakers.

This content was published on Oct 29, 2025 Swiss developers aim to overtake global competitors in the race to develop an AI that can 'think' like humans. How close is it to the goal?