Tuesday, 02 January 2024 12:17 GMT

Ceos Of Three Largest Agencies To Discuss State Of PR At Provoke Global


(MENAFN- PRovoke) CHICAGO-The CEOs of the world's three largest public relations firms will appear together on stage at PRovoke Media's 2025 Global Summit -which takes place in Chicago on November 3 and 4-to discuss rhe state of the public relations business with PRovoke founder and editor Paul Holmes.

Burson's Corey duBrowa, Edelman's Richard Edelman, and The Weber Shandwick Collective's Susan Howe will kick off the PRovoke Global Summit with a wide-ranging discussion of the challenges and opportunities facing PR progessionals-and agencies in particular-around the world.

The three firms will once again be Platinum level sponsors of the Global Summit.

“In 40 years of writing about public relations, I have never seen a time like this,” says Holmes.“Unprecedented geopolitical turbulence, major societal divisions, and potentially seismic technology changes, and a shifting media landscape are all presenting PR people with multiple challenges-and hopefully, some exciting opportunities. And few people are better positioned to see what's ahead.”

The conversation will examine the ways clients are responding to a tense political climate, why stakeholder relationships are just as important as ever, and how artificial intelligence is likely to impact everything from agency business models to the talent and skills required in agency life to data and metrics.

“These are three of the most powerful people in the public relations business, managing almost $3 billion in public relations fee income and more than 15,000 people around the world,” says Holmes.“They have decades of experience at the highest level of PR and a unique global perspective on how our profession is changing.

“This will be a lively and provocative discussion to get our Summit started.”

PRovoke's Global Summit will take place at RPM Events in Chicago on November 3 and 4, with our Global SABRE Awards on the evening of the 3rd. The session with duBrowa, Edelman and Howe will kick off the first day of the Summit, setting the agenda for many of the discussions that follow.

Tickets for both the Summit and the awards dinner are available now .

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