Emma Connolly

2025-09-10 01:54:45

(MENAFN- The Conversation) Research Fellow, Digital Speech Lab, UCL Profile Articles Activity

My research explores the viral movement patterns of narratives on social media platforms. I am particularly interested in developing innovative methodologies for exploring viral narrative spread, and have experience in working with X, Instagram, TikTok, and Reddit. I have published with The Conversation UK, the International Journal of Social Media and Online Communities, and the Journal of Politics and Information Technology. Narratives I have explored include real-time responses to terror attacks, including Charlie Hebdo in 2015, and the Manchester Arena bombing in 2017. My most recent paper analyses the cross-platform spread of memes about Kamala Harris in the 2024 US election, and my forthcoming research explores narrative metaframing in polarised discourse on Reddit.

Experience

2025–present Postdoctoral research fellow, UCL
2020–2025 PhD student, The Open University
2024–2024 Research fellow, Nottingham Trent University

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