(MENAFN- ForPressRelease) In a decisive move reflecting strategic growth and renewed clarity of purpose, Domainz has officially rebranded to Amesn. The transformation marks more than a cosmetic update; it signals a shift toward a broader vision of naming as a foundational layer of digital identity in the modern internet ecosystem.

Since its launch, Domainz carved out a niche in the competitive domain space by offering a curated selection of digital names, with a focus on affordability and accessibility. However, as the platform's reach expanded and the cultural role of digital names evolved, the limitations of the original brand identity became clear.

“The name Domainz served us well during our foundational phase,” said a spokesperson for the company.“But as our platform matured, so did our understanding of what we were really building: not just a place to buy domains, but a place to define identity, meaning, and presence in a world increasingly shaped by how we show up online.”

The new brand, Amesn was chosen for its modern, abstract form - a name not bound by legacy keywords or conventional expectations. It reflects the company's long-term ambition to operate not merely as a domain platform, but as a naming infrastructure company, empowering creators, founders, and organizations to claim digital identities that resonate across time, context, and platforms.

The rebrand comes at a moment when the idea of "naming" is undergoing a quiet transformation. In an era of AI agents, digital avatars, remote-first entrepreneurship, and web3-native projects, names are increasingly doing the heavy lifting of identity, credibility, and memory. A domain is no longer just a destination; it is often the first handshake in a trust-based relationship.

Amesn aims to be the backbone for that handshake.

The company has stated that the rebrand is not accompanied by a shift in core services. Amesn will continue to offer carefully vetted domain names, fast transfers, and a transparent acquisition process. What changes is the lens through which the work is done: less transactional, more intentional with more identity.

The rebranding initiative includes an updated visual identity, a redesigned user experience, and a forthcoming set of discovery tools that will help users better understand the meaning, linguistic footprint, and long-term potential of digital names before acquiring them.

All user accounts and assets have been automatically and securely migrated to the new platform. There will be no disruption in service, existing customers can continue using their domains and services without any required action.

About Amesn
Amesn is a digital naming platform focused on helping individuals, startups, and organizations discover and acquire powerful digital identities. Through a curated marketplace and forward-looking tools, Amesn empowers users to name with purpose in an increasingly digital-first world.

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