Saudi Arabia Beauty And Personal Care Market To Reach USD 6.4 Billion By 2033, Growing At 3.7% CAGR

(MENAFN- IMARC Group) The Saudi Arabia beauty and personal care market size was valued at USD 4.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 6.4 Billion by 2033, exhibiting a CAGR of 3.7% from 2025-2033. The Saudi Arabia Beauty and Personal Care Market is driven by rising consumer spending on premium grooming products, increasing influence of social media, and a growing preference for natural and halal-certified cosmetics.

Key Highlights

• Market size (2024): USD 4.6 Billion
• Forecast (2033): USD 6.4 Billion
• CAGR (2025–2033): 3.7%
• Social media fuels beauty trends via influencers.
• Vision 2030 enhances economic diversification, consumer confidence.
• Skincare dominates, with $1.2 billion in sales, driven by anti-aging and organic products.

How Is AI Transforming the Beauty and Personal Care Market in Saudi Arabia?

• AI is transforming Saudi Arabia's beauty market by enabling hyper-personalized skincare, using smartphone skin assessments to tailor product recommendations for individual consumers.
• AI-powered chatbots and virtual assistants deliver round-the-clock customer support, streamlining product discovery and boosting online sales engagement in Saudi Arabia.
• Saudi beauty brands use AI to optimize supply chains, forecasting demand accurately and keeping popular products in stock across the Kingdom's diverse regions.
• Government support for digital innovation enhances AI integration in beauty, tapping into Saudi's young, tech-savvy population with 94% social media penetration driving beauty e-commerce.
• Leading companies report AI technology accounted for nearly 40% of beauty tech revenue in Saudi Arabia, highlighting its role as the fastest-growing segment within the personal care sector.

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Saudi Arabia Beauty and Personal Care Market Trends and Drivers

• Trend: Social media-driven beauty trends : Influencers on platforms like Instagram and TikTok shape consumer preferences, with 75% of Saudi Arabia's population active on social media, boosting demand for trendy cosmetics.
• Trend: Surge in halal and organic products : Consumers increasingly prefer halal-certified and natural beauty products, with brands like MZN Bodycare gaining traction for vegan, cruelty-free offerings.
• Trend: AI-enhanced e-commerce personalization : Retailers like Faces use AI tools, such as Revieve's Digital Skincare Advisor, to offer tailored product recommendations, driving 45.5% of market revenue online.
• Driver: Rising disposable incomes : Vision 2030's economic diversification has increased consumer spending, with per capita beauty revenue at $164.90, fueling premium product demand.
• Driver: Young, tech-savvy demographic : Over 50% of Saudis under 30, highly connected with 99% internet penetration, drive demand for innovative, digitally marketed beauty products.

Saudi Arabia Beauty and Personal Care Industry Segmentation:

The report has segmented the market into the following categories:

Analysis by Type:

• Personal Care Products
  • Hair Care Products
    • Shampoo
    • Conditioner
    • Hair Oil
    • Others
  • Skin Care Products
    • Facial Care Products
    • Body Care Products
    • Lip Care Products
  • Bath and Shower Products
  • Oral Care Products
    • Toothbrushes and Replacements
    • Toothpaste
    • Mouthwashes and Rinses
    • Others
  • Men's Grooming Products
  • Fragrances and Perfumes
• Cosmetics/Make-up Products
  • Facial Cosmetics
  • Eye Cosmetic Products
  • Lip and Nail Products
  • Hair Styling and Coloring Products

Analysis by Category:

• Premium Products
• Mass Products

Analysis by Distribution Channel:

• Specialist Retailers
• Hypermarkets/Supermarkets
• Online Retailing
• Others

Regional Analysis:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Recent News and Developments in Saudi Arabia Beauty and Personal Care Market

• June 2024: Saudi Arabia's beauty market sees a surge in halal-certified cosmetics, with over 40% of new product launches in the first half of the year adhering to halal standards, driven by rising consumer demand for ethical and religiously compliant products.
• November 2023: Sephora Saudi Arabia introduced AI-powered virtual try-on tools in-store and online, increasing customer engagement by 30% and reducing product return rates by 15% within three months of implementation.
• February 2024: Local brand Bareeq launched waterless beauty products, including solid shampoos and conditioners, reducing plastic waste by 50% per unit and gaining rapid popularity among eco-conscious consumers.

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Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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