Ex-Cardano CMO Maverick Adam Bates Jumps Ship To XION As Chief Marketing Officer

2025-05-12 10:10:22

(MENAFN- Chainwire) New York City, United States, May 12th, 2025, Chainwire

Crypto's heavy hitter who catapulted Cardano to a top 10 project will ignite XION's quest to make Web3 invisible and mainstream

XION , the trailblazing blockchain rewriting the rules to make Web3 mainstream, just revealed Adam Bates as its Chief Marketing Officer. Renowned for his game-changing run as CMO at Input Output (IOHK) behind Cardano's 2020-2022 glory days, Bates is ready to shake things up for the chain already steeped in stunts and lore.

Tasked with supercharging XION's global hype machine, Bates will champion the mission to bring Web3 to the masses by making crypto vanish into the background. His playbook? Turn XION's vision into a cultural juggernaut, building on its early wins with giants like Uber, BMW, Lego and Amazon, who've already tapped the XION platform to unlock bold new ways to grow.

There is no arguing with Bates' origin story. At Cardano, he orchestrated the biggest hybrid marketing event ever, won a Fast Company“Top 10 Most Innovative Companies” nod, and catapulted the brand past Nestlé, BMW and Bitcoin to rank in the top 30 worldwide for fan love.

Before crypto, Bates worked with global titans like Virgin Airlines, Barclays, Emirates, Lego, Mercedes-Benz, Porsche, and Samsung. He was also a Director at BBDO's London hub, syncing with 300+ offices worldwide.

With XION embracing regulatory reality and developing relationships with major Web2 players, it is poised to be the category leader in transforming blockchain's appeal to global audiences.

About XION

the first walletless layer-one blockchain built to drag crypto into the mainstream through pure abstraction. With protocol-level innovations like abstracted accounts, signatures, fees, and interoperability, XION hands developers the keys to craft and scale products that feel consumer-ready from day one. Backed by $36M+ from heavyweights like Animoca, Circle Ventures, Multicoin, Draper Dragon, and others, XION's not messing around.

MENAFN12052025007842016840ID1109537899

Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.