Tuesday, 02 January 2024 12:17 GMT

EASTSIDE GOLF SIGNS JOSEPH BRAMLETT AS ITS FIRST SPONSORED ATHLETE ON PGA TOUR


(MENAFN- PR Newswire) Bramlett, a Stanford University alum and long-time PGA Tour competitor, will represent Eastside Golf by wearing the brand's apparel and signature logo on his left chest during all professional competitions, bringing the brand's distinctive Swingman logo to golf's biggest stages.

"Being a mixed kid in the game of golf always made me feel a bit different, and what Eastside Golf stands for deeply resonates with me. They're pushing forward to make the game more inclusive and representative, which is something that I am equally passionate about," said Bramlett. "On top of that, I feel like Eastside Golf's clothing gives me a little more swagger on the course than I've had in the past. As someone who's always been pretty buttoned up and traditional, Eastside Golf does a great job of blending style and performance, making me feel even more confident and authentic in my game."

"Joseph embodies everything Eastside Golf stands for – authenticity, excellence, and a commitment to open the doors of golf to all," said Earl Cooper, Eastside Golf's Co-Founder and CEO. "As our first Eastside Golf Athlete playing on the PGA Tour, Joseph will help us showcase that golf is truly everyone's game while representing our brand at the highest level of competition."

Bramlett began his journey with Eastside Golf by representing the brand at the PGA Tour's Corales Puntacana Championship on April 17th.

His impressive career includes winning a national championship during his freshman year at Stanford University, securing his PGA Tour card immediately after college in 2010 and winning on the Korn Ferry Tour in 2021. Recently, Bramlett finished third at the Puerto Rico Open where he shot 21-under. Known for his powerful ball striking and efficient short game, Bramlett is currently focused on securing full status on the PGA Tour while seeking his first PGA Tour victory.

"Joseph's story of perseverance in the game and his genuine connection to our mission makes this partnership so authentic and powerful," said Olajuwon Ajanaku, Eastside Golf's Founder and Creative Director. "Having our Swingman logo on the PGA Tour represents a new chapter for our brand and further validates our impact on the game. Joseph will help us continue to break barriers and demonstrate that you can bring your authentic self to golf."

In addition to Bramlett, the Eastside Golf Athlete roster includes Eugenio Chacarra and promising young talent such as the University of Tennessee's Bailey Davis, Temple University's Matthew Vital and Brigham Young University signee Kihei Akina.

About Eastside Golf
Eastside Golf is actively transforming perceptions of the game through its apparel which has been embraced by golf professionals, celebrities, fashion influencers, and professional athletes including NBA stars Chris Paul and Jayson Tatum, NFL greats Patrick Mahomes and Victor Cruz, musician DJ Khaled and President Barack Obama. Its signature swingman logo, a young Black man dressed in a sweatshirt and jeans with a gold chain around his neck and a club in mid-backswing, is meant to convey that you can bring your authentic self to the game of golf, with full confidence.

Eastside Golf boasts notable relationships with global brands including Mercedes-Benz USA and Nike, nine collaborations with Jordan Brand, and strategic partnerships and licensing deals with PGA TOUR, PGA of America, Bridgestone, NBA, MLB, and Travel + Leisure. The brand was profiled in Hulu's "Grails: When Sneakers Change the Game," a six-episode docuseries on how Ajanaku and Cooper are driving social and cultural change in golf.

SOURCE Eastside Golf

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