TEQUILA DON JULIO AND AWARD-WINNING FASHION DESIGNER, WILLY CHAVARRIA, COLLABORATE ON THE TEQUILA DON JULIO 70 AÑEJO CRISTALINO ARTIST EDITION BOTTLE

NEW YORK, Aug. 27, 2024 /PRNewswire/ -- Bonded over their love of creativity, innovation and exceptional tequila, Tequila Don Julio, the original luxury tequila of choice in Mexico, and Mexican-American fashion designer,
Willy Chavarria , are continuing their longstanding partnership this season to celebrate modern Mexico and its beloved traditions with the release of the
Tequila Don Julio 70 Añejo Cristalino Artist Edition
bottle. Inspired by his upbringing in the San Joaquin Valley of California and love for art and luxury design, the artist edition showcases Chavarria's creative vision and depictions of one of the most respected Mexican holidays –
Día de Muertos.

Experience the full interactive Multichannel News Release here:

Chavarria brings his unique vision to the Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle with meticulously crafted designs that showcase his signature style with roses paired with interpretations of classic Mexican iconography from the Día de Muertos holiday. Inspired by the people who live
Por Amor
(for love), the bottle embodies the vibrant spirit of Mexico.

"I am deeply inspired by my Mexican heritage which I strive to represent through my art and design," says Willy Chavarria. "The Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle along with my recent collection is a heartfelt illustration of the synergy between time-honored tradition and Mexico's modernism."

Tequila Don Julio 70 Añejo Cristalino originally launched in 2012 in celebration of the 70th
anniversary of when Don Julio González first revolutionized the tequila category. Aged to perfection for 18 months in American white oak barrels, Tequila Don Julio 70 Añejo Cristalino offers the rich complexities of a traditional Añejo with a modern twist. This special liquid embodies the essence of innovation as it was the first Añejo Cristalino Tequila to implement a charcoal filtration process that imparts a pure crystal hue and brings out the crisp agave flavor typically found in a Blanco marking an evolution in luxury tequila.

"Tequila Don Julio 70 Añejo Cristalino is a symbol of our leadership and love for tequila craft," says Karen Harris, Vice President of Tequila Don Julio, DIAGEO NA. "We are proud to partner with Willy Chavarria to bring his designs to life through a collaboration that celebrates the interaction of the tradition and modernity of Mexico."

This fall, Tequila Don Julio is releasing the Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle with celebrations that will roll out across the nation, starting with Willy Chavarria's Spring/Summer 2025 runway show in New York City that will debut an exclusive capsule collection inspired by Tequila Don Julio and continuing with Mexican Independence Day in Chicago and Día de Muertos in Los Angeles. Follow @DonJulioTequila and @WillyChavarriaNewYork to get a first look of the exclusive capsule collection and learn more about how you can join in on the celebrations this fall.

The Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle designed by Willy Chavarria is sold for an SRP of $69.99 for a standard 750ml bottle at select retailers nationwide and online at WillyChavarria as well as
TheBar ,
ReserveBar ,
Caskers
and more while supplies last.

Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly.

ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest caliber, fully matured, and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Añejo Cristalino, Tequila Don Julio Rosado, Tequila Don Julio 1942, Tequila Don Julio Alma Miel and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit
.

ABOUT WILLY CHAVARRIA
The Willy Chavarria mission is to uplift the underrepresented through the transformative power of art and design. The brand's collections embody a sensitive and cinematic approach, seamlessly blending the emotional depth of art with contemporary political themes, telling a compelling story of the human spirit. Willy strives to be a voice for the voiceless, often collaborating with organizations to advocate for social justice. His inspiration is drawn from biographical elements, including nods to his Mexican-American heritage, the beauty found in the streets, and the surrounding culture.

ABOUT DIAGEO NA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE:
DEO ) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit
. Visit Diageo's global responsible drinking resource,
, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

SOURCE Tequila Don Julio

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