The Famous Grouse Appoints First Global Agency
Date
7/24/2024 3:18:59 PM
(MENAFN- PRovoke)
LONDON - PrettyGreen has been named as global PR and partnerships agency for leading
Scottish whisky brand, The Famous Grouse, part of the Edrington Group spirits portfolio.
It is the first time the brand has appointed a global agency; it also works with PR agencies in various markets, including Hope&Glory in the UK . The Famous Grouse has been Scotland's leading whisky for more than 40 years, with 43 million bottles sold each year across 94 markets.
PrettyGreen will lead on developing global brand campaigns and partnerships for the brand, under its global 'Full of Character' integrated campaign umbrella, with a brief to take a“culture-first” approach to showcasing the brand's whiskies, including its signature Finest malt blend and its Smoky Black and Sherry Cask Finish blended editions.
The Famous Grouse global brand director Joakim Leijon said:“The vision of our founder was to create the 'best quality blend to be shared and savoured around the world' so the idea that The Famous Grouse is a sociable brand has existed for a long time. We're excited to embark on a new global brand partnership with PrettyGreen and see our new 'Full of Character' platform roll out further to recruit the next generation of The Famous Grouse drinkers.”
PrettyGreen group director and chief growth officer Lucy Mart added:“We are so excited to work with the team at The Famous Grouse and grow their global presence. The whole team loves the brand and we can't wait to contribute our communications and partnerships expertise to such an iconic story.”
MENAFN24072024000219011063ID1108479143
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.