(MENAFN- Mid-East)
Dubai, United Arab Emirates, July 2024: SILKYLICIOUS, the renowned Dubai born sustainable brand specialising in high-end silk clothing, is excited to announce the opening of its flagship store in The Mall Jumeirah. This new location marks a significant expansion for the brand in the heart of Dubai, bringing its exquisite range of silk abayas, two-piece sets, dresses and more to shoppers.
Founded in 2019, SILKYLICIOUS has quickly gained recognition for its commitment to quality and elegance, with each piece meticulously crafted from the finest silk fabrics sourced from Kazakhstan and Uzbekistan. The brand's presence in The Mall Jumeirah underscores its dedication to providing luxurious, yet accessible fashion options for women who appreciate modesty and sophistication.
At the heart of SILKYLICIOUS is the unique bond between a mother and daughter. Danara Zhamadilova, the Creative Designer and Founder, along with her daughter Alua Sapargali, the Operating Manager and Co-founder, work closely to design and produce each collection. Their collaborative efforts ensure that every piece embodies the brand's ethos of combining timeless elegance with modern modesty. Together, they have built a family-run business that values quality, uniqueness and the essence of silk.
SILKYLICIOUS garments are crafted from high-quality fabrics, consisting of 80% viscose and 20% elastane. These fabrics have an average density of 85-96 grams per square meter, making them lightweight, breathable and exceptionally durable. Unlike chiffon, SILKYLICIOUS fabric features a matte muted sheen, ensuring a sophisticated look that does not wear out easily.
The majority of SILKYLICIOUS's client base comprises women who prefer a more modest and elegant fashion style. The brand boasts a diverse and international clientele, including customers from the UAE, Kazakhstan, Saudi Arabia, Qatar, France, Ukraine and Russia. Among its esteemed clients are celebrities, bloggers and women from royal families.
“We are excited to introduce SILKYLICIOUS to the vibrant community of The Mall Jumeirah,” said Danara Zhamadilova, Creative Designer and Founder of SILKYLICIOUS.“Our new store will showcase our latest collections, including our signature abayas and exclusive two-piece sets, designed to embody the essence of timeless elegance.”
The Mall Jumeirah location will not only serve as a retail space but also as a destination for fashion enthusiasts seeking unique and high-quality silk garments. With its strategic placement, SILKYLICIOUS aims to cater to a diverse clientele, including residents and international visitors.
About SILKYLICIOUS:
SILKYLICIOUS is a premier Dubai born sustainable brand specialising in high-end silk clothing, including abayas, two-piece sets, dresses and more. Established in 2019, the brand has garnered acclaim for its commitment to quality craftsmanship and elegant designs, with each piece meticulously crafted from the finest silk fabrics sourced from Kazakhstan and Uzbekistan. SILKYLICIOUS caters to discerning women who appreciate luxurious yet modest fashion, offering collections that embody timeless elegance and sophistication. For more information, visit Silkylicious.
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