Visit Qatar Launches Activations At UEFA EURO 2024 To Introduce Qatar's Landmarks
Date
6/18/2024 2:09:26 PM
(MENAFN- Gulf Times) Visit Qatar launched its activations in Berlin and Munich, Germany, as part of its partnership with UEFA European football Championship 2024, aiming at introducing the cultural landmarks in the State of Qatar.
HE Chairman of Qatar tourism and the Chairman of Board of Directors of Visit Qatar Saad Bin Ali Al Kharji said: "This partnership comes as part of our continuous efforts to promote cultural exchange and showcase Qatars diverse offerings. Qatar Tourism and UEFA share a commitment to transcend cultural barriers through the universal language of sports. Both organizations inspire and connect people from all over the world, celebrating cultural diversity."
"Qatar aims to solidify its position as a global sports destination. The significance of Qatars sporting legacy lies in the countrys successful track record of hosting and supporting major sporting events," His Excellency continued.
CEO of Visit Qatar Eng. Abdulaziz Ali Al Mawlawi said: "In partnering with UEFA, Visit Qatar isn't just joining a tournament; we're forging a bridge between cultures, welcoming the global community to explore what Qatar represents, a unique blend of tradition and modernity. Through sports, we celebrate diversity and foster connections. Qatar has garnered an incredible sporting legacy which lies in the countrys track record of hosting and supporting major sporting events, this partnership comes as a natural addition to the countrys intent on becoming a global sports hub."
Visit Qatar organized "The Doha Club" activations which can be found at the UEFA EURO 2024 Fan Zones in Berlin and Munich throughout the duration of the tournament. Styled as a modern beach club, Visit Qatars activation offers fans a unique experience-led version of Qatar. It is a place for fans to escape and indulge in local delights. Visitors can partake in a game of footvolley, try on a Qatari Bisht, collect fun souvenirs, and immerse themselves in the renowned Qatari hospitality.
Among other activations is a campaign featuring the UEFA EURO 2024 trophy to promote the Stopover in Qatar initiative. This campaign is targeting key European markets, including the United Kingdom, Germany and France. Visit Qatar is also the Presenting Partner of EURO 2024 Fantasy Football. Participants have a chance to win prizes and tickets to UEFA EURO 2024 matches as Visit Qatar is the official tourism partner of UEFA EURO 2024.
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