(MENAFN- Trend News Agency) BAKU, Azerbaijan, April 22. The tourismindustry must integrate modern trends and technologies, TurkishKayseri University's Rector Kurtulus Mustafa said during paneldiscussions within the 1st meeting of higher education institutionsspecializing in tourism education within the Black Sea EconomicCooperation Organization (BSEC), Trend reports.
According to him, in recent years, the tourism industry has beenfacing serious challenges due to rapid changes in the technologicallandscape and shifting consumer preferences.
"Integration of modern technologies and trends is not just anopportunity but a necessity to remain competitive and meet theexpectations of modern tourists. The innovations actively beingimplemented in the industry today include the use of big data toanalyze customer preferences and behavior, enabling the creation ofpersonalized offerings and improving service quality," Karamustafanoted.
The rector also said that there is also a trend towardsincreased use of artificial intelligence.
"All of this contributes to improving service quality andincreasing the efficiency of operations in the tourism industry, tourism is a rather fragile sector. It's exposed to botheconomic and social risks," he added.
The Black Sea Economic Cooperation (BSEC) was established in1992 with the active support of Türkiye and the permanentinternational secretariat of the organization is located inIstanbul. BSEC was established to promote cooperation, peace,stability, and prosperity in the Black Sea region.
Baku hosts the first meeting of BSEC tourism higher educationinstitutions to discuss cooperation, perspectives and challenges inthe field of tourism education.
The meeting is attended by official representatives of statesand tourism educational institutions from 11 member countries ofthe Organization, including Azerbaijan, Türkiye, Russia, Albania,Bulgaria, Georgia, Greece, Moldova, Romania, Serbia and Ukraine, aswell as representatives of the UN World Tourism Organization.
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