EMEA Industry News In Brief (April 24, 2023)

(MENAFN- PRovoke) LONDON - Integrated communications agency group VCCP has launched a brand and employee engagement division, VCCP BEE, with the aim of helping companies to attract and retain talent by unifying the brand and employee experience. The new offering is led by Huw Morgan, previously head of employee relations at VCCP's PR and social agency, Good Relations, where he supported clients including channel 4, transport for London, Johnson & Johnson, New Look and Asahi with employee communications and engagement initiatives.

LONDON - BCW has been working on a pro bono campaign for the Stephen Lawrence Foundation, to mark the 30th anniversary of the teenager's murder in a racially motivated attack. Part of an integrated WPP agency team, BCW developed the overarching creative platform #ExtraordinaryOrdinary (pictured) as well as the creative for the TV and OOH advertising campaign. The team at BCW, led by executive creative director Pete Way, wrote the poem which is central to the creative and collaborated with illustrator Kingsley Nebechi on the design, which encourages young people to reach their potential.

DUBAI - Pop Communications has launched a dedicated brand-building and communication support service division, Earthling & Co, to support brands focused on making a positive impact for people, the planet, and animals, in areas such as sustainability and wellness. The division was launched after the five-year-old agency saw purpose-driven brands now represent 25% of its client portfolio. Earthling & Co's services include brand strategy, media relations, thought leadership content, social media management, and influencer engagement.

LONDON - The commercial arm of the National Gallery in London, National Gallery Global, has appointed The PHA Group to oversee consumer-facing merchandise and trade licensing public relations activity. National Gallery Global generates income for the National Gallery through commercial operations including running the gallery's cafés and restaurant, its shops in the gallery and online, publishing books, licensing images worldwide and hiring spaces for entertaining. The PHA Group will raise awareness of merchandise in the gallery shops and online, and continue to develop the retail outlets as shopping and gifting destinations, via press office, news announcement and media engagement.

LONDON - Fittest PR, the specialist agency providing services to health, fitness and wellness brands, has launched a brand strategy and consultancy arm. The new division includes brand strategy and identity development, brand experience, go-to-market strategy and communications planning, and product launches. Brand marketing specialist Christianne Birtwistle joins the agency to lead the new division.

LONDON - Property technology company Sook has appointed Octopus Group as its strategic communications agency. The agency will help Sook shape its market positioning and generate awareness of its innovative model for using vacant prime retail space for short-term activations, experiential events and living advertisements, to fuel the company's growth in the UK and internationally. Sook has already worked with brands including Uber, Jägermeister, Vodafone and TikTok.

LONDON - Global travel and events management company ATPI has appointed Rooster to drive awareness of the brand and its Direct ATPI corporate business line in the UK. The agency will support across trade and consumer communications, including the development of ATPI Halo, the company's carbon measurement, reduction and offsets service.

LONDON - Nestlé's high protein dairy brand, Lindahls, has appointed Battenhall as its UK PR and social media agency after a competitive pitch. The agency is tasked with developing an integrated communications strategy – including creative campaigns, social media content, influencer strategy and consumer and trade media relations – for the Swedish brand, which launched in UK supermarkets in 2018 and is now looking to boost brand awareness in the healthy lifestyle food sector.

MENAFN24042023000219011063ID1106075822