US Justice Department charges Google due to digital advert market dominance

(MENAFN) The US Justice Department on Tuesday declared a lawsuit against Google, which it blames of engaging in a “systematic campaign” of misusing its power in the digital advertising marketplace.

“Google has used anticompetitive, exclusionary and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the Justice Department said in its court filing.

California, where Google is headquartered, is one of eight US states to join the Justice Department's lawsuit.

The Justice Department stated Google wanted to reduce intimidations in the digital advertising space by neutralizing or reducing them through purchases and by leveraging its dominance to force producers “to use its products while disrupting their ability to use competing products effectively”.

“Each time a threat has emerged, Google has used its market power in one or more of these advertisement tech tools to quash the threat,” the department added.

“The result: Google's plan for durable, industry-wide dominance has succeeded.

“Google has thwarted meaningful competition and deterred innovation in the digital advertising industry, taken supra-competitive profits for itself, and prevented the free market from functioning fairly to support the interests of the advertisers and publishers who make today’s powerful internet possible.”


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