Ernesto Kruger traveled to the United States to exchange impressions about the scenario that companies are going through and the need to rescue talents in the world of technology.
“In the Digital evolution era, companies face two main problems: understanding what the digital transformation consists of and being able to access specialized talent to carry out the technological changes that will allow them to achieve this progress,” said Kruger.
The solution to these problems is the mission of Kruger Corporation, a technology multinational with 29 years in the market and a presence in 12 countries around the world, which continues its internationalization and is now landing in the United States.
“The pandemic favored traditional companies that converted and used technology. Those that innovated grew and those that refuse definitely tend to disappear,” Ernesto emphasizes.“There are large companies that need an automation process, we have talked to companies all over the United States and we know there is an opportunity to serve the American market with the best talent, Hispanic talent .”
Faced with the unsatisfied demand for specialized talent in Information Technology, Ernesto Kruger will recruit sophisticated professionals in the United States to join the global market through Kruger Corporation. Today he opens a new home, a window of valuable career opportunities for Hispanic professionals, especially the young.
“We recruit them here to start working with the Kruger team, the bilingual talent working with Hispanic talent. Talent which is recruited to develop in programming language topics, blockchain, Java, and we use partnerships with large manufacturers like Google and Amazon,” he adds.
The search for talent is done through social networks, which is part of Kruger's culture, whose purpose is to boost lives, especially for young people who today are looking for flexible or remote work.
Kruger Corporation is constantly expanding, with clients who need a large pool of talent. They don't need a university degree because in nine months they are able to train professionals who can handle the necessary tools and software. The desire to learn and experience come together to create a professional in the technological area.
This Latino entrepreneur knew how to recognize the needs of the market and created a successful product based on Hispanic talent.“I started with a beeper and a briefcase, my secretary and my office. Nothing is impossible, the impossible just takes a little longer. That's why I like to encourage younger people to be part of the changes and processes in any company in the world,” says Krueger.
“Today we are a family of more than 400 people and with a socially responsible approach, focused on transforming education. We created a startup incubator, and we help young people to grow with very successful cases such as the technology of environmental services.“Latin American talent, with desire, can specialize and turn these young developers into blockchain experts, for example,” Ernesto tells us while emphasizing that supporting young Latinos is one of his goals.
One of the company's values is sustainability and care for the environment since the application of blockchain makes it possible to measure the carbon footprint associated with production and thus compensate for it. Improving people's economy is key, but also avoiding climate damage.“Technology can and must help nature,” concludes Krueger,“because without a planet we will have nothing“.