Taxi firm criticized after using Rebecca Dykes in its adv.

Addison Lee, London private hire, has been criticized for advertising its "safer" cars using the story of the British diplomat, Rebecca Dykes,30, worked at the British embassy in Beirut was raped and killed by an Uber driver on Dec 16.

The company replied that the advertisement had "inadvertently appeared in the Twitter feed relating to the tragic death" of Dykes, Sunday Times reported.

Canceling the advertisement, Addison Lee denied having seized on the Twitter activity around the murder to increase traffic to its app, the firm insured that it has added additional safeguards to guarantee that upcoming campaigns do not appear in line with similar conditions.


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