Quotes: MENA   Enter Symbol: NewsLetter: Search: advanced

In Detroit, foreign auto makers wave the US flag  Join our daily free Newsletter

MENAFN - AFP - 11/01/2017
No. of Ratings : 0
Add to Mixx!


(MENAFN - AFP) Pledges of loyalty to the United States, touting local investments and cars draped in red, white and blue.

At the annual Detroit auto show, foreign manufacturers have put their American patriotism on ostentatious display.

The trend by itself is nothing new, and the brand message of global manufacturers often is tailored for local markets.

But this year, with the imminent inauguration of President-elect Donald Trump, this professed devotion takes on greater significance, especially at the key showcase for the auto industry, which has come under frequent attack.

The president-elect has singled out US and foreign auto manufacturers, threatening them with steep import tariffs if they sell cars on the US market that were made in Mexico.

The auto industry has invested heavily in Mexico to take advantage of cheaper labor and access to duty-free trade within the North American Free-Trade Agreement, a pact Trump also has attacked.

Some auto makers have made goodwill overtures toward Trump, including Toyota, which on Tuesday fortuitously announced 10 billion in US investment over the next five years, and calling attention to the fact that it employs 40,000 people in the United States.

- Foreign NASCAR enthusiasts -

The newest Toyota Camry draped in the stars and stripes and emblazoned with the words "Made in America" was a prominent feature in the Japanese auto maker's area of the convention center in Detroit.

Behind it were two Toyota Tacoma and Tundra pickups, the latter bearing a map of Texas, where it is assembled.

The red, white and blue Tacoma also let visitors know that Toyota participates in the US Chamber of Commerce's "hiring our heroes" program to provide jobs for American military veterans.

The company "wants to be genuinely involved in American culture," Detroit-based auto industry analyst Bertrand Rakoto said.

"Toyota is the only foreign manufacturer to get involved in NASCAR," the popular US stock car racing series, he said.

Neaby, a Hyundai SUV was decorated with the logo of US National Football League, which it sponsors, though American football has only limited appeal in South Korea.

Images of the US flag also are displayed across the screens above the display by Volkswagen -- which is still righting its ship after its emissions cheating scandal -- where it is showcasing its large new SUV, the Atlas.

VW's US boss Hinrich Woebcken described the Atlas as "designed for the American lifestyle and built here in the US in our state-of-the-art factory in Chattanooga," Tennessee.

He pointedly did not say that the other new SUV unveiled this week, the Tiguan, rolls off a Mexican assembly line.

Nissan CEO Carlos Ghosn took advantage of the Detroit auto show to brag that his company has "a 33-year history of investing in the United States" and currently employs 22,000 people there.

The company's plant in Smyrna, Tennessee is "the largest industry plant in North America," working at full capacity to produce 642,000 cars last year.

In fact, as a buffer against currency fluctuations and to avoid import duties, Japanese, South Korean and German manufacturers have built numerous production facilities in the United States over the last 30 years, particularly in the South rather than near Detroit, the traditional home of the US auto industry.

- Still a patriotic purchase -

This is the case for Mercedes, BMW and Volkswagen, whose US output quadrupled between 2009 and 2016, rising to 850,000 units from 214,000, according to the German auto association VDA, which called this "a clear commitment to the US as an industrial location," especially given that 59 percent of these units are exported.

Sweden's Volvo also hopes to set up a factory in Charleston, South Carolina to make cars for export.

Whatever the make, "vehicles bound for the US market are mostly manufactured in the US," auto analyst Rakoto said.

American consumers want to buy American, he said.

"An American Honda or an American Toyota is still a patriotic purchase after all and manufacturers are openly betting on this," he said.

MENAFN1101201701430000ID1095178333

 


AFP




  MENA News Headlines
 Jan 20 2017 - Saudi's Bahri records USD469mn net profitMENAFN
(MENAFN) National Shipping Co. of Saudi Arabia (Bahri), a pioneer in logistics and transportation has posted a net profit of USD469.3mn in 2016.Moreover, the firm recorded net revenue of USD1.8bn and ...

 Jan 20 2017 - UAE's real estate sector to increase this yearMENAFN
(MENAFN) The UAE real estate sector, spearheaded by its two main markets Dubai and Abu Dhabi, will make positive increase this year.Furthermore, the diversity of the UAE economy helped the country ...

 Jan 20 2017 - Mideast debt issuance reaches USD77bnMENAFN
(MENAFN) Middle Eastern debt issuance reached USD77.8bn in 2016, a 145 percent increase compared to the value raised amid 2015, the highest annual total in the region since 1980.Moreover, Mideast ...

 Jan 20 2017 - Qatar- Construction boom brings travel miseryGulf Times
(MENAFN - Gulf Times) The traffic along the road between Barwa Village signal and Mesaieed has become a nightmare for commuters owing to a huge increase in the movement of heavy vehicles, especially ...

 Jan 20 2017 - Qatar- Souq Waqif Spring Festival gets off to a colourful startGulf Times
(MENAFN - Gulf Times) An array of cultural performances and stage shows marked the opening of this year's Souq Waqif Spring Festival, which will run until February 2, from 3.30pm to 10.30pm daily. ...

 Jan 20 2017 - Qatar- Traders, customers lament absence of ATM at Ain Khalid SouqGulf Times
(MENAFN - Gulf Times) Shopkeepers as well customers at the Ain Khalid Souq have rued the absence of an ATM at the complex which houses dozens of commercial outlets, offices and restaurants. The ...

 Jan 20 2017 - Qatar- New deal extends helping hand to bereaved orphansGulf Times
(MENAFN - Gulf Times) Qatar Red Crescent Society (QRCS) has signed a memorandum of understanding (MoU) with Hamad Medical Corp (HMC) to provide aid for young orphans whose family breadwinner dies ...

 Jan 20 2017 - Mwani Qatar launches diabetes awareness driveGulf Times
(MENAFN - Gulf Times) Qatar Ports Management Company — Mwani Qatar, in association with the Qatar Diabetes Association (QDA), has launched a campaign to raise diabetes awareness among its ...

 Jan 20 2017 - QRCS' projects in S Sudan benefit thousandsGulf Times
(MENAFN - Gulf Times) The Qatar Red Crescent Society (QRCS) has completed a number of water, sanitation, and hygiene (WASH) projects in Central Equatoria and Northern Bahr El-Ghazal, in South Sudan ...

 Jan 20 2017 - Emirates Airline Literature Festival tickets go on saleGulf Times
(MENAFN - Gulf Times) Tickets are now on sale for the ninth Emirates Airline Festival of Literature, the organisers have announced. The annual literary extravaganza brings a host of top authors to ...

more...


 





Google

 
 

Middle East North Africa - Financial Network

MENAFN News Market Data Countries Tools Section  
 

Middle East North Africa - Financial Network
Arabic MENAFN

Main News
News By Industry
News By Country

Search News
Market Indices
Quotes & Charts

Global Indices
Arab Indices

Commodoties

Oil & Energy

Currencies Cross Rates
Currencies Updates
Currency Converter

USA Stocks
Arab Stocks
 

Algeria 
Bahrain 
Egypt 
Iraq
Jordan 
Kuwait 
Lebanon
Morocco 
Oman 
Palestine
Qatar 
Saudi Arabia 
Syria
Tunisia 
UAE 
Yemen

Weather
Economic Calendar
Financial Glossary


Financial Calculators

RSS Feeds [XML]

Corporate Monitor

Events

Real Estate
Submit Your Property

Arab Research
Buy a Research

Press Releases
Submit your PR

Join Newsletters


 
© 2014 menafn.com All Rights Reserved.  Terms of Service | Privacy Policy | Contact Us | Advertise | About MENAFN | Career Opportunities | Feedback | Help