Functional Brands Inc. Announces Active Interest From Multiple Strategic Partners To Fund Bullionfx Alchemy Commercialization Following Pending Acquisition Of The BFX Assets

(MENAFN- Newsfile Corp) Functional Brands Inc. Announces Active Interest from Multiple Strategic Partners to Fund BullionFX | Alchemy Commercialization Following Pending Acquisition of the BFX Assets

June 05, 2026 2:29 PM EDT | Source: Functional Brands Inc.

Lake Oswego, Oregon--(Newsfile Corp. - June 5, 2026) - Functional Brands Inc. (NASDAQ: MEHA) ("MEHA" or the "Company") today announced advanced discussions with multiple strategic financial parties regarding the potential commercialization of the Alchemy platform's blockchain-based assets (the "BFX Assets"), a real-world asset tokenization infrastructure designed to support on-chain verification and auditability of physical gold holdings.

Why Now: A Convergence of Market Forces

Functional Brands Inc. believes the timing for this strategic initiative is compelling given the opportunity to utilize this IP to develop fused products which generate yield in industries where yield is not currently generated. The launch of a gold-backed exchange listed fund generating yield would compete with a market currently not generating yield.

Several macro and structural forces are converging to create a generational opportunity in gold-backed digital assets: (i) gold has reasserted itself as a premier store of value amid sustained macroeconomic uncertainty and persistent inflation, with spot prices reaching levels that, as publicly reported, have approached or exceeded historical highs; (ii) based on publicly available information, institutional demand for tokenized real-world assets has accelerated materially, with a growing number of major financial institutions publicly committing to blockchain-based settlement infrastructure; (iii) the regulatory environment for digital assets is crystallizing, with both the SEC and CFTC moving toward clearer frameworks that favor compliant, asset-backed instruments over purely speculative tokens; and (iv) the DeFi lending and cross-border settlement markets remain significantly underserved by gold-native liquidity products.

Alchemy is purpose-built to meet this moment. Its on-chain reserve verification model is designed to address this gap directly - giving individuals and institutions the ability to hold, transfer, and use gold-backed digital tokens with full transparency and fast settlement. Subject to applicable regulatory approvals, Functional Brands Inc. aims to be one of the first publicly listed U.S. companies to offer this kind of regulated, gold-backed digital asset infrastructure. In the short term, the focus is on launching the platform and growing its user base. Over the next one to two years, Alchemy aims to become a broader financial infrastructure layer, where its gold-backed assets could be used as collateral for loans, for cross-border payments, and as an alternative to traditional gold investment - all within the growing world of decentralized finance

Executive Commentary

"The fusion of TradFi and DeFi will lead to a new generation of financial products that traditional financial market participants will struggle to compete with. We are excited to be market leaders in fused financial products and excited to announce further details as they develop."

- Stephen Moss, Founder, Bullion FX | Alchemy

"The interest we have received from multiple potential strategic financial partners reflects the strength of this opportunity and supports our emerging growth engine. We believe gold-backed digital assets represent one of the most significant financial infrastructure opportunities of this decade, and MEHA is moving decisively to capture it. We are constructing something new: a publicly traded, U.S.-listed company that brings the permanence of gold into the speed and transparency of blockchain finance, with the full compliance architecture investors deserve."

- Eric Gripentrog, Chief Executive Officer, Functional Brands Inc.

Transaction Update and Key Talent

MEHA executed an asset acquisition agreement with BullionFX on May 22, 2026 to acquire the assets of BullionFX, including its core product Alchemy, for approximately $142.9 million in share-based consideration. MEHA and Alchemy plan to amend the agreement to formalize a structure under which key staff and advisors will be provided at no additional cost to MEHA.

Key individuals expected to join MEHA include:

Name	Role	Selected Credentials
Stephen Moss	Founder, BullionFX | Alchemy	Former Chairman of Blockchain Australia; co-founder of BDO Blockchain; co-developer of the world's first institutional audit for asset-backed tokens; UN Delegate; Founding Director of Moss Capital (ASX: ENN)
Simon Rahme	Co-Founder, BullionFX | Alchemy	Co-founder of Eclipse Fi and Loop Finance; raised $40M+ across ventures; co-founded projects with $2B+ FDV; led DeFi growth to $1.7B+ daily volume
Jonathan Teo	Founding Advisor, BullionFX | Alchemy	Former Managing Director, General Catalyst; former Principal, Benchmark Capital (early investor in Instagram and Twitter); early investor in Snapchat; Forbes Midas List (2016); co-founder of Binary Capital ($300M+ AUM)
David Atkinson	Chief Business Officer, BullionFX | Alchemy	Co-founder of Holochain ($5B+ peak FDV); Rain Protocol co-creator; veteran blockchain ecosystem architect and tokenomics designer
Blair Jordan	Director, BullionFX | Alchemy	Nearly 10 years at Credit Suisse across Leveraged Finance/Restructuring, Principal Investing, and Special Situations; former CEO of ETHZilla Corp

About Functional Brands Inc.
Functional Brands Inc. (NASDAQ: MEHA) is a leading innovator in wellness and performance products dedicated to Making Everyone Healthy AgainTM. The Company's portfolio includes Kirkman®, one of the most trusted names in nutritional supplements for over 75 years with products available in more than 35 countries; P2iTM by Kirkman® Prenatal Multivitamin & Multimineral, the first prenatal supplement to align with FIGO standards and comply with California SB 646; and Tru2u, a consumer-facing telehealth and wellness platform. Functional Brands operates an FDA-registered, cGMP-compliant manufacturing facility in Oregon. For more information, visit and , and .

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