The Lego Group Names New APAC Comms Director

(MENAFN- PRovoke) SINGAPORE - The Lego Group has appointed Marta Sousa Bigio as its new APAC communications director, according to a LinkedIn post. Bigio was previously the APAC senior vice president at Weber Shandwick.

"After two wonderful years at Weber Shandwick, I'm very happy to announce that I've joined one of the most loved companies in the world – The Lego Group – as communications director for APAC," she wrote. "Safe to say, I might officially be the favorite parent now."

She added that she is looking forward to working with the team and celebrating the heritage of the Lego brand as well as to build stories that connect and inspire audiences across the region.

Prior to her new role at The Lego Group, Bigio was with Weber Shandwick as its APAC senior vice president for just over two years. In her role, she provided strategic communications counsel to clients across APAC, with a focus on stakeholder engagement, media relations, and policy influence. She also advised clients on crisis management and corporate reputation, helping organisations navigate complex challenges, according to her LinkedIn.

Before Weber Shandwick, Bigio was with Redhill as its senior director of communications, APAC. There, she led communication campaigns across APAC for a diverse range of organisations, including startups, NGOs, and multinational corporations. She also worked in media relations, social media management, and crisis communications.

Bigio has also held roles with companies such as Crocs, Mars and Hill & Knowlton to name a few.

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