Nutraceuticals Market Size To Reach USD 657.84 Billion By 2030, Driven By Rising Preventive Health Awareness And Functional Nutrition Demand

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"Nutraceuticals Market Size & Trends | Mordor Intelligence"Mordor Intelligence has published a new report on the nutraceuticals market, offering a comprehensive analysis of trends, growth drivers, and future projections.

Nutraceuticals Market Overview

The global nutraceuticals market, valued at USD 513.20 billion in 2025, is projected to reach USD 657.84 billion by 2030, registering a 5.09% CAGR. The Nutraceuticals Market growth is fueled by rising consumer adoption of preventive healthcare and functional nutrition. Demographic shifts, such as the growing elderly population in developed markets and increasing health awareness among younger consumers, are significantly boosting demand.

The prevalence of lifestyle-related conditions, including cardiovascular diseases, diabetes, and obesity, is also driving market expansion, as nutraceuticals rich in antioxidants, probiotics, and polyunsaturated fatty acids support their management. Additionally, greater consumer education and the shift toward personalized nutrition, particularly for individuals seeking alternatives when conventional therapies are less effective, are shaping buying behavior.

Key Trends Shaping the Nutraceuticals Market

Rising Health Awareness Across Age Groups

Growing health awareness remains one of the strongest forces driving the nutraceuticals market. Consumers are paying more attention to preventive wellness and choosing products that support long-term health.

Increasing Preference for Functional Foods and Beverages

Demand for functional foods and beverages is rising as consumers look for nutrition that blends easily into their lifestyles. Functional snacks, fortified dairy alternatives, probiotics, and enriched drinks are becoming more popular due to their convenience and versatility.

Online Retail Expansion and Subscription-Based Buying

Online retail is emerging as one of the fastest-growing sales channels in the nutraceuticals industry. Consumers value the convenience, broad product variety, and easy access to detailed information that helps them make informed decisions.

Efforts to Reduce Counterfeit Products and Improve Quality Assurance

Counterfeit nutraceutical products remain a challenge, particularly in regions with less regulatory oversight. To address this, major e-commerce platforms are introducing stricter verification measures such as mandatory laboratory testing and product authentication protocols.

Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights:

Nutraceuticals Market Segmentation

By Product Type

• Functional Food
• Functional Beverage
• Dietary Supplements

By Function

• General Health
• Weight Management
• Others

By End User

• Adults
• Children

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Others

By Geography

• North America
• Europe
• Others

Key Players In The Nutraceuticals Market

• Nestlé S.A.
• PepsiCo, Inc.
• Herbalife Nutrition Ltd.
• General Mills, Inc.
• Amway Corp.

Conclusion

The global nutraceuticals market is poised for sustained growth, driven by rising preventive health awareness and increased demand for functional products. As consumers embrace nutrition as part of their daily routines, brands are responding with convenient formats, personalized solutions, and scientifically supported formulations.

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Dietary Supplements Market -

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