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Mamaearth Marks Its 9Th Birthday With Citywide Clean-Air Initiative Through Anti-Smog Guns Across Delhi NCR
(MENAFN- ForPressRelease)
Gurugram, December 09, 2025: Mamaearth, India's leading purpose-driven beauty and personal care brand, marked its ninth birthday with an on-ground initiative that brought its 'Goodness Inside' philosophy to life across Delhi NCR. The week-long effort focused on raising awareness, sparking public dialogue, and inspiring collective action around air quality and environmental well-being.
Set against the backdrop of rising AQI in the city, Mamaearth has deployed Anti-Smog Guns across high-footfall zones in Gurugram to provide localized relief from particulate matter and dust. The initiative covers schools, hospitals, and colleges, along with six high-movement city circuits, including NH8, Golf Course Road, MG Road, Sohna Road, Golf Course Extension Road, and SPR. Running from 8-14 December, the activation brings the air-quality conversation into everyday public spaces where its impact is most visible.
Commenting on celebrating Mamaearth birthday, Varun Alagh, Co-Founder and CEO, Honasa Consumer Ltd., said, "As we mark nine years of Mamaearth, it reminds us why we started in the first place, with a simple belief that small acts of goodness can create meaningful change. This initiative reflects that purpose and encourages us to pause and think about the environment we share. Goodness has always been more than a tagline; it guides how we innovate and show up as a brand. We are grateful to every consumer who has believed in this mission and continues to walk this journey with us."
Beyond this, the brand continues its purpose-driven initiatives through the 'Plant Goodness' programme, under which it has reached a milestone and planted more than one million trees, supporting farmers with steady income opportunities. Through its 'Plastic Positive' programme, Mamaearth has recycled over 13,300 tons of plastic and continues to recycle more plastic than it uses, contributing to India's efforts to reduce plastic waste
About Mamaearth
Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is one of the fastest growing beauty and personal care brand. Driven by innovation and using the best of science and nature, the brand caters to personal care needs of young, aspirational and increasingly conscious Indian consumers. In a short span of 9 years, Mamaearth has created a product portfolio of 200+ products packed with goodness inside and has reached over 5 million customers in 500 Indian cities servicing over 18000 pin codes. Mamaearth products are available on, major eCommerce platforms like Amazon, Nykaa, Flipkart and over 40 thousand points of sales across the country.
About Honasa Consumer Limited
Honasa Consumer Limited is a purpose-driven brand house building the future of personal care and beauty. The company has created a portfolio of digital-first brands, including Mamaearth, The Derma Co., Aqualogica, Bblunt, Dr Sheth's, Staze, and Lumineve based on a customer insights-led innovation strategy. With more than 100,000 FMCG retail locations and a vast omni-channel distribution network that covers 18,000+ pin codes in India, Honasa's products are accessible to customers across 700+ districts across the country.
Set against the backdrop of rising AQI in the city, Mamaearth has deployed Anti-Smog Guns across high-footfall zones in Gurugram to provide localized relief from particulate matter and dust. The initiative covers schools, hospitals, and colleges, along with six high-movement city circuits, including NH8, Golf Course Road, MG Road, Sohna Road, Golf Course Extension Road, and SPR. Running from 8-14 December, the activation brings the air-quality conversation into everyday public spaces where its impact is most visible.
Commenting on celebrating Mamaearth birthday, Varun Alagh, Co-Founder and CEO, Honasa Consumer Ltd., said, "As we mark nine years of Mamaearth, it reminds us why we started in the first place, with a simple belief that small acts of goodness can create meaningful change. This initiative reflects that purpose and encourages us to pause and think about the environment we share. Goodness has always been more than a tagline; it guides how we innovate and show up as a brand. We are grateful to every consumer who has believed in this mission and continues to walk this journey with us."
Beyond this, the brand continues its purpose-driven initiatives through the 'Plant Goodness' programme, under which it has reached a milestone and planted more than one million trees, supporting farmers with steady income opportunities. Through its 'Plastic Positive' programme, Mamaearth has recycled over 13,300 tons of plastic and continues to recycle more plastic than it uses, contributing to India's efforts to reduce plastic waste
About Mamaearth
Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is one of the fastest growing beauty and personal care brand. Driven by innovation and using the best of science and nature, the brand caters to personal care needs of young, aspirational and increasingly conscious Indian consumers. In a short span of 9 years, Mamaearth has created a product portfolio of 200+ products packed with goodness inside and has reached over 5 million customers in 500 Indian cities servicing over 18000 pin codes. Mamaearth products are available on, major eCommerce platforms like Amazon, Nykaa, Flipkart and over 40 thousand points of sales across the country.
About Honasa Consumer Limited
Honasa Consumer Limited is a purpose-driven brand house building the future of personal care and beauty. The company has created a portfolio of digital-first brands, including Mamaearth, The Derma Co., Aqualogica, Bblunt, Dr Sheth's, Staze, and Lumineve based on a customer insights-led innovation strategy. With more than 100,000 FMCG retail locations and a vast omni-channel distribution network that covers 18,000+ pin codes in India, Honasa's products are accessible to customers across 700+ districts across the country.
Company:-Mamaearth
User:- Shreya Gulati
Email:[email protected]
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