(MENAFN- GlobeNewsWire - Nasdaq) The IoT in retail market is expanding rapidly as retailers leverage connected devices, automation, and analytics to enhance customer experience, streamline inventory management, and strengthen digital commerce operations.

Austin, Oct. 28, 2025 (GLOBE NEWSWIRE) -- The global IoT in Retail Market was valued at USD 61.54 billion in 2024 and is expected to reach USD 369.73 billion by 2032, growing at a CAGR of 25.22% from 2025-2032.

The growing use of connected devices for inventory management, real-time analytics, and customized consumer experiences is fueling the Internet of Things' expansion in the retail sector. Operational efficiency is improved by the growing demand for RFID technology, automated checkout systems, and smart shelving.

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U.S. IoT in Retail Market was valued at USD 15.15 billion in 2024 and is expected to reach USD 89.37 billion by 2032, growing at a CAGR of 24.83% during 2025-2032.

Increased use of smart devices for inventory tracking, customized shopping, automated checkouts, and advanced analytics, as well as growing e-commerce demand and digital payment integration that boosts operational efficiency and customer engagement, are all contributing factors to the growth of the U.S. IoT in retail.

Key Players:

• Cisco Systems, Inc.
• IBM Corporation
• Microsoft Corporation
• Honeywell International Inc.
• SAP SE
• Oracle Corporation
• Intel Corporation
• Zebra Technologies Corporation
• Amazon Web Services (AWS)
• Google LLC
• PTC Inc.
• Siemens AG
• Hitachi, Ltd.
• Schneider Electric SE
• Accenture plc
• Broadcom
• NXP Semiconductors
• AT&T
• Telit
• Avery Dennison Corporation

IoT in Retail Market Report Scope:

Report Attributes	Details
Market Size in 2024	USD 61.54 Billion
Market Size by 2032	USD 369.73 Billion
CAGR	CAGR of 25.22% From 2025 to 2032
Base Year	2024
Forecast Period	2025-2032
Historical Data	2021-2023
Report Scope & Coverage	Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments	. By Component (Hardware, Platform, Services) . By Technology (Bluetooth Low Energy, Near Field Communication, Zigbee, Others) . By Deployment (On-Premises, Cloud) . By Application (Operations Management, Customer Management, Asset Management, Advertising and Marketing, Others)
Customization Scope	Available upon request
Pricing	Available upon request

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Segmentation Analysis:

By Deployment, Cloud Segment Led with a 42% Share in 2024; On-Premises is the Fastest-growing Segment at a CAGR of 26.56%

Cloud segment dominated the IoT in Retail Market in 2024 with the highest revenue share due to its scalability, cost efficiency, and ease of deployment. On-Premises segment is expected to grow at the fastest CAGR from 2025–2032 as retailers seek greater data security, regulatory compliance, and control over infrastructure.

By Application, Operations Management Segment Dominated with Around 33% Market Share in 2024; Customer Management Segment is Growing at a CAGR of 27.58%

Operations Management segment dominated the IoT in Retail Market in 2024 with the highest revenue share as retailers prioritize process automation, workforce efficiency, and resource optimization. Customer Management segment is expected to grow at the fastest CAGR from 2025–2032 driven by increasing demand for personalized shopping experiences, targeted promotions, and loyalty programs.

By Connectivity, Near Field Communication Segment Dominated with a 35% Market Share in 2024; Bluetooth Low Energy Segment to Grow at a CAGR of 27.18%

Near Field Communication segment dominated the IoT in Retail Market in 2024 with the highest revenue share due to its role in enabling contactless payments and secure transactions. Bluetooth Low Energy segment is expected to grow at the fastest CAGR from 2025–2032 as retailers increasingly deploy it for in-store navigation, proximity marketing, and personalized promotions.

By Component, Hardware Segment Led the Market with a Share of 47% in 2024; Platform Segment is Expected to Grow at a CAGR of 27.88%

Hardware segment dominated the IoT in Retail Market in 2024 with the highest revenue share due to the essential role of sensors, RFID tags, beacons, and devices in enabling IoT ecosystems. Platform segment is expected to grow at the fastest CAGR from 2025–2032 as retailers increasingly adopt IoT platforms for centralized data integration, predictive analytics, and scalable connectivity management.

Regional Insights:

North America dominated the IoT in Retail Market holding a share of around 34% in 2024 with the highest revenue share due to strong technological infrastructure, early adoption of digital solutions, and widespread presence of major retail chains.

Asia Pacific is expected to grow at the fastest CAGR of 27.41% during 2025–2032 driven by rapid urbanization, expanding retail ecosystems, and increasing smartphone and internet penetration.

Recent Developments:

• In 2025, Cisco launched the“Collaboratory” in Manhattan, a pop-up retail space using IoT integration with Wi-Fi 7, Meraki smart cameras, PoE-powered POS, and AR displays to deliver immersive, interactive shopping experiences.
• In 2024, Major updates to AI Store Assistant and Smart Store Analytics enhanced personalization, supported in-store employees, and integrated analytics with Microsoft Fabric, improving operational efficiency and customer experiences across retail environments.

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Exclusive Sections of the Report (The USPs):

• PRICING & COST STRUCTURE METRICS – helps you evaluate the evolving cost dynamics of IoT deployment in retail, including hardware price trends, cloud vs. on-premise cost comparisons, and ROI timelines for smarter budgeting and investment planning.
• INFRASTRUCTURE & DEPLOYMENT INDEX – helps you assess IoT readiness across retail environments through insights on connected device density, bandwidth utilization, system integration rates, and cloud data storage needs.
• OPERATIONAL EFFICIENCY SCORECARD – helps you measure performance gains such as reductions in stock-outs, shrinkage, and lead times, alongside improvements in inventory accuracy and energy efficiency through IoT adoption.
• CUSTOMER EXPERIENCE INTELLIGENCE METRICS – helps you understand how IoT-enabled engagement tools enhance personalization, customer dwell time, conversion rates, and loyalty program participation for improved in-store experiences.
• TECHNOLOGY UTILIZATION BENCHMARKS – helps you uncover the degree of technological advancement in IoT retail systems, covering connectivity mix, AI integration, edge vs. cloud processing ratios, and cybersecurity investment patterns.
• BUSINESS & INVESTMENT OUTLOOK – helps you analyze financial and strategic trends in retail IoT, including spending patterns, partnership models, venture capital funding, payback periods, and revenue contribution from IoT-driven initiatives.

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