(MENAFN- Mid-East Info)

Intagulf Travel Retail FZCO (ITR) has officially entered into strategic partnerships with two iconic global beverage houses, the Carlsberg Group and Champagne Bollinger, bringing their celebrated brands to the arrivals and departures terminals at Dubai Duty Free.

Acting as a bridge between world-class brands and international travellers, ITR is not only committed to enriching the travel retail experience for millions of passengers but also reinforcing Dubai's position as a global hub for innovation and premium offerings.

The Carlsberg Group, home to renowned beer and cider brands including Carlsberg, Tuborg, Kronenbourg 1664 and Somersby, will debut across Dubai Duty Free arrivals in September 2025, with exclusive launches including Kronenbourg Rosé and Tuborg Green. Combining heritage and innovation, Carlsberg is the official beer sponsor of the UEFA European Football Championships – one of the world's most-watched sporting events.

ITR has also secured exclusivity for Champagne Bollinger across Dubai Duty Free from May 2025. This marks the first time Champagne Bollinger's full portfolio will be showcased at Dubai Duty Free, highlighting the retailer's position as the leading global destination for luxury beverages. With nearly two centuries of winemaking excellence and a global reputation for craftsmanship, Champagne Bollinger is set to elevate Dubai's travel retail offering.

Both partnerships are expected to drive growth in the premium beverages category at Dubai Duty Free, reflecting rising consumer demand and strong global momentum in wines, champagnes and beers. Duty free has become an increasingly important growth channel for premium beverages, with collaborations such as these redefining the category and responding to the drive for more curated, high-quality experiences.

Mark Rogers, Managing Director at Intagulf Travel Retail FZCO, said:“As global travellers increasingly seeking premium experiences, our alliances with the Carlsberg Group and Champagne Bollinger mark a unique opportunity to diversify travel retail with a balance of accessibility and luxury. The partnerships also reinforce Dubai Duty Free's reputation as one of the world's most influential platforms, setting benchmarks for innovation in the industry.”

Earlier this year, ITR's leadership joined Carlsberg's Export & License Conference 2025 in Copenhagen, connecting with partners worldwide and experiencing memorable moments such as viewing the official UEFA Euro Trophy. Likewise, ITR executives visited the historic vineyards of Champagne Bollinger and Champagne AYALA, gaining firsthand insight into the craftsmanship and innovation behind these prestigious houses.

Looking ahead, both partnerships will be showcased at the TFWA World Exhibition & Conference in Cannes 2025, underlining ITR's commitment to global networking, brand-building and long-term growth in the travel retail channel.

About Intagulf Travel Retail (ITR):

Intagulf Travel Retail is a prominent distributor of premium wines, spirits, and beers across the Middle East, East Africa, and the Indian Subcontinent. Established in 2002 within Dubai's Jebel Ali Free Zone, the company operates as a sister brand to International Diplomatic Supplies (IDS), which was founded in London in 1997. Intagulf Travel Retail specialises in supplying a curated selection of beverages to travel retail and duty-free markets, emphasising quality, service, and sustainability.

The company collaborates with renowned global brands such as Champagne Bollinger, Carlsberg, Masi, Cono Sur, Balthasar Ress, and Yering Station, offering a portfolio of over 2,000 fine wines, boutique spirits, and premium beers sourced from more than 50 countries.

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