(MENAFN- GlobeNewsWire - Nasdaq) The AI-Powered Audience Engagement Heat Index market is growing rapidly as businesses leverage AI and ML to analyze audience behavior, optimize engagement, and deliver personalized experiences across broadcasting, marketing, events, and e-commerce.

Austin, Oct. 15, 2025 (GLOBE NEWSWIRE) -- The AI-Powered Audience Engagement Heat Index Market Size was valued at USD 1.68 billion in 2024 and is expected to reach USD 7.58 billion by 2032, growing at a CAGR of 20.73% during 2025-2032.

Solutions that employ AI to assess and improve audience engagement in real time are at the heart of the AI-Powered Audience Engagement Heat Index Market. Businesses can now interpret audience behavior and preferences thanks to advanced machine learning and natural language processing, which turns data into insights that can be put to use.

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The U.S. AI-Powered Audience Engagement Heat Index Market size was USD 0.34 billion in 2024 and is expected to reach USD 1.41 billion by 2032, growing at a CAGR of 19.22% over 2024–2032.

The growing demand for real-time audience information and customized engagement methods is fueling the U.S. market's explosive expansion. Companies are analyzing audience behavior, predicting preferences, and optimizing content distribution by utilizing AI, machine learning, and predictive analytics.

Key Players:

• IBM Corporation
• Microsoft Corporation
• Google LLC
• Salesforce, Inc.
• Oracle Corporation
• Adobe Inc.
• Amazon Web Services (AWS)
• SAP SE
• SAS Institute Inc.
• Cognizant Technology Solutions
• HCL Technologies
• Accenture plc
• Qualtrics International Inc.
• Sprinklr, Inc.
• Medallia, Inc.
• Zendesk, Inc.
• Pega Systems Inc.
• Verint Systems Inc.
• HubSpot, Inc.
• LivePerson, Inc.

AI-Powered Audience Engagement Heat Index Market Report Scope:

Report Attributes	Details
Market Size in 2024	USD 1.68 Billion
Market Size by 2032	USD 7.58 Billion
CAGR	CAGR of 20.73% From 2025 to 2032
Base Year	2024
Forecast Period	2025-2032
Historical Data	2021-2023
Report Scope & Coverage	Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments	. By Component (Software, Hardware, Services) . By Application (Media and Entertainment, Marketing and Advertising, Sports and Events, Retail, Education, Others) . By Enterprise Size (Small and Medium Enterprises, Large Enterprises) . By End-User (Broadcasting, Digital Platforms, Event Management, Retailers, Educational Institutions, Others)
Customization Scope	Available upon request
Pricing	Available upon request

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Segmentation Analysis:

By Component, Software Segment Dominated with a 42% Share in 2024; Services Segment is the Fastest-Growing at a CAGR of 21.74%

The Software segment dominates the AI-Powered Audience Engagement Heat Index Market, driven by widespread adoption of AI analytics platforms, machine learning algorithms, and real-time reporting tools that enable personalized content and audience targeting. The Services segment is growing fastest as organizations increasingly rely on consulting, implementation, and managed AI services to deploy and optimize engagement platforms.

By Application, Marketing and Advertising Held the Largest Share of 29% in 2024; Sports and Events Segment is Expected to Grow with the Fastest CAGR of 24.62%

Marketing and Advertising dominated the market due to the demand for data-driven audience insights, targeted campaigns, and ROI optimization. Sports and Events is the fastest-growing segment, driven by the rising need for live engagement analytics, fan experience enhancement, and interactive broadcasting.

By Enterprise Size, Large Enterprises Segment Held the Dominant Share of 63% in 2024; Small and Medium Enterprises is Growing with the Fastest CAGR of 21.66%

Large Enterprises dominate the market due to their extensive digital operations, higher budgets for AI adoption, and need for enterprise-scale audience engagement solutions. Small and Medium Enterprises are growing fastest as cost-effective, scalable AI solutions become accessible, allowing SMEs to leverage real-time audience analytics, personalized marketing, and engagement optimization.

By End-User, Digital Platforms Dominated with a Share of 29% in 2024; Event Management is the Fastest Growing Segment with a CAGR of 23.78%

Digital Platforms dominate revenue, driven by their reliance on AI-powered engagement solutions to monitor user behavior, optimize content, and deliver personalized experiences at scale. Event Management is the fastest-growing segment, fueled by demand for interactive, data-driven experiences, and live engagement tracking.

Regional Insights:

In 2024, North America dominates the AI-Powered Audience Engagement Heat Index Market with an estimated share of around 38%, driven by advanced digital infrastructure, widespread adoption of AI-powered analytics, and high investments in audience engagement solutions.

Asia Pacific is the fastest-growing region with an estimated CAGR of around 22.5% in 2024, driven by rising digital adoption, expanding internet penetration, and increasing demand for personalized and interactive audience experiences.

Recent Developments:

• August 18, 2025 , IBM's global research indicates that sports fans are increasingly seeking dynamic digital content experiences, with AI, personalization, and real-time features becoming central to their engagement with sports.
• August 6, 2025 , Microsoft Advertising's research highlights the rise of conversational AI, with 73% of marketers planning to increase investments in conversational commerce by up to 50% over the next two years.

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Exclusive Sections of the Report (The USPs):

• CONVERSION DEMAND & ADOPTION TRENDS – helps you understand demand splits (recreational vs. commercial conversions), growth trajectories in campervan conversions for tourism and leisure, and the extent of corporate fleet investment in customized conversions.
• CUSTOMIZATION & FEATURE PREFERENCES – helps you prioritize product and service development by showing average spend per customer, the % popularity of installed features (solar panels, kitchen units, beds, tech add-ons), and the penetration of smart/connected conversion options.
• SUSTAINABILITY & ENERGY EFFICIENCY – helps you measure green differentiation by tracking the share of eco-friendly materials used, the adoption rate of electric/solar-powered conversions in urban markets, and fuel-use reductions achieved through lightweight designs.
• COST & ROI ANALYSIS – helps investors and operators assess financial viability through average conversion cost as a % of van value, resale value uplift for converted vans, and the average ROI period for commercial conversions.
• TECHNOLOGY INTEGRATION INDEX – helps you identify innovation opportunities by analyzing the percentage of conversions integrating smart features and the spread of tech-based add-ons for enhanced connectivity and comfort.
• COMMERCIAL VS. LEISURE SEGMENT PROFILING – helps you tailor go-to-market strategies by quantifying growth and share of tourism/leisure vs. corporate conversions and linking those segments to spending behavior, preferred features, and ROI outcomes.

About Us:

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CONTACT: Jagney Dave - Vice President of Client Engagement Phone: +1-315 636 4242 (US) | +44- 20 3290 5010 (UK)

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