(MENAFN) US retail powerhouse Walmart revealed on Tuesday that it has joined forces with OpenAI to create an AI-enhanced shopping experience, allowing customers to make purchases directly through ChatGPT.

"Whether planning meals, restocking household essentials, or finding something new, customers can simply chat and buy, and Walmart will handle the rest," Walmart said in a statement.

The company is already leveraging AI in various areas, including enhancing product listings, streamlining customer service processes, and raising AI awareness among staff. With the new AI-driven shopping initiative, Walmart aims to make the retail experience more intuitive, anticipating customer needs before they are even expressed, the statement added.

“For many years now, eCommerce shopping experiences have consisted of a search bar and a long list of item responses. That is about to change. There is a native AI experience coming that is multi-media, personalized and contextual. We are running towards that more enjoyable and convenient future with Sparky and through partnerships including this important step with OpenAI,” Walmart CEO Doug McMillon said.

“We’re excited to partner with Walmart to make everyday purchases a little simpler. It’s just one way AI will help people every day under our work together,” said OpenAI CEO Sam Altman.

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