(MENAFN- The Arabian Post) Arabian Post Staff -Dubai

TAG Heuer is stepping up its game in the smartwatch market with the release of its latest model, the Connected Calibre E5 . This new iteration marks a significant departure from the brand's previous reliance on Google's Wear OS. Instead, TAG Heuer has opted for a proprietary operating system designed to offer a more seamless experience for its high-end clientele. The shift aims to address persistent issues with iPhone connectivity and provide a more refined, tailored experience that aligns with the luxury status of TAG Heuer.

The move to a custom-built OS represents a bold strategy for the Swiss luxury watchmaker. Traditionally, the company has integrated Google's Wear OS in its smartwatches, which allowed for a range of features and app integrations familiar to many users. However, this came with some trade-offs, particularly when it came to maintaining the exclusive, premium experience expected by TAG Heuer's discerning customer base. Many users have reported that iPhone connectivity was a significant hurdle, with synchronization and usability not always meeting expectations for such a high-end product. By shifting to its own system, TAG Heuer aims to eliminate these connectivity problems while offering a more tailored experience for its customers.

The Connected Calibre E5 boasts several notable upgrades over its predecessors. The new operating system not only enhances the connection between the smartwatch and iPhones, but it also allows the brand to exert more control over the overall user interface, making it more intuitive and aligned with the brand's high-end image. The move also opens up new possibilities for software and hardware integration, meaning that future iterations of the device could bring even more sophisticated features that cater to both luxury watch enthusiasts and tech-savvy users alike.

See also Linux Phone Promises Full-Hardware Kill Switches at $550 Price Point

This shift is part of a broader trend where luxury watch brands are increasingly venturing into the smartwatch space, seeking to marry traditional craftsmanship with modern technology. TAG Heuer, a longstanding player in the luxury watch industry, has been at the forefront of this evolution, having introduced its first smartwatch in 2015. The brand's entry into the digital space was met with some skepticism from purists, but over time, TAG Heuer has successfully carved a niche by offering timepieces that blend traditional Swiss watchmaking expertise with the latest in wearable technology.

The design of the Connected Calibre E5 continues TAG Heuer's legacy of sleek, sophisticated timepieces. The new model is crafted with the finest materials, including titanium and ceramic, and features a 45mm case size that sits comfortably on the wrist. As with previous models, it boasts a high-resolution touchscreen and a series of customisable watch faces, allowing users to personalise their device while maintaining the signature TAG Heuer aesthetic. The smartwatch also comes equipped with fitness and health tracking features, ensuring that it competes with the best of today's smartwatches in terms of functionality.

One of the key selling points of the new smartwatch is its battery life. TAG Heuer has promised an improved battery performance, claiming that the Connected Calibre E5 can last for up to 25 hours on a full charge, even with all features activated. This is a significant improvement over previous models, which were often criticised for their relatively short battery life compared to other smartwatches on the market. The new design also features a faster charging system, ensuring that users can quickly power up their device without long waiting times.

See also Pixel Buds Pro 2 Gain Smarter Audio and Head Gesture Controls

Also published on Medium .

Notice an issue? Arabian Post strives to deliver the most accurate and reliable information to its readers. If you believe you have identified an error or inconsistency in this article, please don't hesitate to contact our editorial team at editor[at]thearabianpost[dot]com . We are committed to promptly addressing any concerns and ensuring the highest level of journalistic integrity.

MENAFN12102025000152002308ID1110183540