Tuesday, 02 January 2024 12:17 GMT

Identifying Plant-Based Product Shoppers Generation Z Emerges As Key Demographic For Plant-Based Brands


(MENAFN- GlobeNewsWire - Nasdaq) Discover comprehensive insights into global consumer sentiment on plant-based products. The report highlights Generation Z's growing influence, household trends, and strategic pricing opportunities. Understand key demographics and future growth expectations in the plant-based market.

Dublin, Aug. 05, 2025 (GLOBE NEWSWIRE) -- The "Hot Topics Case Study: Identifying Plant-Based Product Shoppers" report has been added to ResearchAndMarkets.com's offering.
The report provides a comprehensive analysis of consumer sentiments towards plant-based products across different global regions, generations, income levels, household sizes, and dietary requirements.
The report highlights that Generation Z is becoming strategically important for plant-based brands, with nearly a quarter considering plant-based an essential attribute in their purchases. In terms of household size, households with three or more members are the primary consumers of plant-based dairy and meat alternatives.
Report Scope

  • The plant-based claim has significant traction among younger generations, particularly Generations Z and Y.
  • There are significant opportunities for pricing strategies to appeal to both high-income and low-income consumers in the plant-based products market.
  • Companies can develop affordable offerings to entice consumers by offering various pack sizes and shelf types to meet different needs.

Reasons to Buy

  • Gain insight into the latest consumer sentiment toward plant-based products.
  • Identify the key target audience for plant-based products.
  • Understand overarching trends within the plant-based claim and how to utilize them.
  • Plan for the future with expectations about the growth of plant-based products.


Key Topics Covered:

  • Market Dynamics
  • Analyzing plant-based shoppers:
    • By geography
    • By generation
    • By income
    • By household size
    • By diet
  • Takeaways
  • Appendix

Company Coverage:

  • Nestle
  • Daily Harvest
  • Lidl
  • Switch

For more information about this report visit

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