Identifying Plant-Based Product Shoppers Generation Z Emerges As Key Demographic For Plant-Based Brands
Dublin, Aug. 05, 2025 (GLOBE NEWSWIRE) -- The "Hot Topics Case Study: Identifying Plant-Based Product Shoppers" report has been added to ResearchAndMarkets.com's offering.
The report provides a comprehensive analysis of consumer sentiments towards plant-based products across different global regions, generations, income levels, household sizes, and dietary requirements.
The report highlights that Generation Z is becoming strategically important for plant-based brands, with nearly a quarter considering plant-based an essential attribute in their purchases. In terms of household size, households with three or more members are the primary consumers of plant-based dairy and meat alternatives.
Report Scope
- The plant-based claim has significant traction among younger generations, particularly Generations Z and Y. There are significant opportunities for pricing strategies to appeal to both high-income and low-income consumers in the plant-based products market. Companies can develop affordable offerings to entice consumers by offering various pack sizes and shelf types to meet different needs.
Reasons to Buy
- Gain insight into the latest consumer sentiment toward plant-based products. Identify the key target audience for plant-based products. Understand overarching trends within the plant-based claim and how to utilize them. Plan for the future with expectations about the growth of plant-based products.
Key Topics Covered:
- Market Dynamics Analyzing plant-based shoppers:
- By geography By generation By income By household size By diet
Company Coverage:
- Nestle Daily Harvest Lidl Switch
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