(MENAFN- SEC Newgate)

Dubai, UAE, 30 June 2025 – Henkel Consumer Brands officially launched the
Schwarzkopf Gliss Hair Care range in GCC markets with an exclusive beauty
industry event at the prestigious Bvlgari Hotel & Resort, marking a
significant expansion of the brand's regional footprint within the Middle East
personal care market.



The Schwarzkopf Gliss launch event featured
Middle East beauty icon and renowned actress Nadine Nassib Njeim, who serves as
the exclusive brand ambassador for Schwarzkopf Gliss with more than 17 million
Instagram followers, alongside a captivating model show and multiple
interactive experiences showcasing cutting-edge cosmetic technology behind the
Gliss hair repair range. Following Schwarzkopf's global strategy of partnering
with celebrated personalities worldwide, Njeim's appointment represents a
significant milestone bringing decades of global engineering excellence to meet
diverse regional beauty needs.



"This Schwarzkopf Gliss launch represents
more than a new product line for us," said Irina Eliseeva, General
Manager, Henkel Consumer Brands GCC. "With Schwarzkopf Gliss hair care
products, we're bringing decades of global innovation and Hair Care expertise
to the GCC region. This launch marks more than just a new product line — it’s a
promise to our consumers. A promise that their hair deserves the best, and that
we are here to deliver it. This addition to our winning portfolio of products
strengthens our competitive edge within the personal care market and positions
us for success in meeting the diverse needs of our consumers".



The evening attracted regionally known beauty
influencers from the GCC, Egypt, and Levant regions, national media
representatives, as well as Henkel GCC retail and distributor partners.
Multiple interactive installations at the event included a live Gliss Lab with
Henkel R&D experts demonstrating product formulation, hair health testing
booths proving product efficacy through strand strength demonstrations,
professional styling stations, and an Instagram-worthy box installation
featuring the Schwarzkopf Gliss Ultimate Repair range.



For more than 120 years, Schwarzkopf has
represented quality, expertise, and innovation in the global beauty industry.
As the Hair Care expert, Schwarzkopf brings proven global technology to the GCC
through Gliss products, featuring unique Liquid Hair-Repair Technology with
liquid keratin to repair both damaged surface and core hair strands.



With this launch, we're not just celebrating Hair
Care, we're elevating it. The brand's "for every you" positioning
emphasizes inclusivity and addresses diverse regional beauty needs with
scientifically-backed formulations that cater to the Gulf region's discerning
consumers.



Overall, the successful event generated
significant engagement through influencer posts and media coverage across the
Middle East, resulting in high impressions and strong social media impact. With
this launch, Henkel continues delivering on its Purposeful Growth Agenda by
elevating GCC Hair Care. Henkel's legacy of innovation makes Schwarzkopf Gliss
poised for regional success and well-positioned to meet consumer needs across
Gulf markets.

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