Nikita Phulwani Announces Rebranding of ‘By Niggi’ to ‘Mumkin’

(MENAFN- By Niggi) Dubai, UAE - May 6, 2025: Seven years into building one of the region’s most competitive influencer marketing agencies, founder Nikita Phulwani proudly announces the rebrand of her agency By Niggi to Mumkin - signifying the term possibility in both Arabic and Hindi. Marking a significant milestone for the company, the rebranding effort comes as a response to an accelerated strategic vision - driven by a growth mindset, authentic connections, and purposeful collaborations.

Founded in 2018 as an independent venture, By Niggi began as a niche influencer marketing agency, facilitated by relationships, intuition, and creative instinct. Today, it has evolved into a full-service digital marketing agency with a 25-member team offering services across influencer marketing, public relations, social media, content creation, event management, and beyond.

“I coined By Niggi from a place of deep self-belief - recognizing that if globally renowned brands can proudly carry their founders’ names as iconic identities, then so could mine,” says Nikita Phulwani, CEO & Founder, Mumkin. “It carried me through the early days when most work came through personal networks and word of mouth. But today, it’s no longer just about me - it’s about embodying a community of creatives that represent a transformative vision, with a forward-looking approach - connecting brands to people.”

The new identity reflects a diverse, young, and driven team that makes the impossible possible every day - the ethos behind the agency’s new name: Mumkin.

Hailing from an Indian origin, born and raised in the UAE, Nikita was seeking a brand name that honored her identity, resonated with her core and imbibed in the culture she was brought up in. “Rooted in my deep connection to the region, I attribute Mumkin to the world of possibilities that we help bring to life for our clients as a unit: We Make It Possible. Whether it’s building brands overnight, launching viral campaigns, or pulling off large-scale events - we find a way to make it happen.”

Mumkin is more than just a brand identity. It’s a mindset - one built on optimism, grit, creativity, and unwavering client trust.

To all the partners, clients, media friends, and collaborators who’ve been part of the journey so far, Nikita regards: “Thank you for believing in us. With Mumkin, we’re not just stepping into a new chapter - we’re stepping into a bold, limitless future.”

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