
Hong Kong's Treasure Global Inc. (NASDAQ: TGL) Makes NASDAQ Top Gainer On News Algorithms Kick In
Treasure Global announced an exclusive strategic partnership with Mezzofy (Hong Kong) Limited ("Mezzofy"), a market leader in digital coupon management solutions. Under this agreement, Treasure Global becomes the sole distributor of Mezzofy's platform in Malaysia, positioning the Company to capture approximately USD2 to 4 million in recurring annual revenue within the first 12 months of rollout.
Since its inception, Mezzofy's cloud-based "Coupon-as-a-Service" (CaaS) platform has facilitated over USD40 billion in digital coupon transactions across 15 markets (as of 2024), serving high-profile merchants including Coffee Concepts (Hong Kong) Limited ("Starbucks (Hong Kong)"), Sa Sa International Holding Limited, and others. The platform enables businesses to create, distribute, and manage digital coupons instantly - without infrastructure investment - unlocking fast, scalable, and cost-effective customer engagement.
Through this exclusive partnership, Treasure Global will serve as Mezzofy's sole distributor in Malaysia. Leveraging its deep expertise in digital innovation and a strong local presence, Treasure Global will focus on merchant onboarding at scale. The partnership is expected to generate significant synergies between both companies while tapping into Malaysia's fast-growing demand for digital loyalty and coupon solutions. Treasure Global anticipates this rollout will contribute USD2 to 4 million in recurring annual revenue, driven by a high-margin platform model and long-term enterprise adoption.
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