Huawei and JETOUR NMS Announces New Powerful Partnership Through MOU Signing

(MENAFN- Golin Mena) Dubai, 04 March 2025 – Huawei, the leading global provider of technology, and JETOUR National Motors Supplies (NMS), the official JETOUR dealer in Saudi Arabia, have signed a Memorandum of Understanding on February 19th, during the global launch of JETOUR T1. The agreement is set to drive forward a variety of joint projects aimed at delivering exceptional user experiences.
The partnership will see both companies working together on commercial promotions for JETOUR, utilizing innovative technologies and platforms to engage a broader audience.
With a shared vision of elevating the consumer experience, Huawei and JETOUR are collaborating on groundbreaking innovations to enhance the smart driving experience. They are working on integrating the HUAWEI Watch as a digital key for JETOUR vehicles, offering users a seamless and convenient way to unlock and access their cars.
Additionally, they are co-designing an exclusive HUAWEI Watch strap tailored specifically for JETOUR users, combining style with functionality. To enhance JETOUR’s design process, HUAWEI Pad and the HUAWEI Go Paint App will be leveraged to boost creativity and streamline efficiency. This collaboration aims to drive the future of smart mobility and digital innovation.
Other joint initiatives will include collaborative tourism projects and a special Ramadan event featuring in-store activities, designed to engage local communities and offer unique experiences for consumers.
William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, also shared:“Our partnership with JETOUR brings together automotive innovation and advanced technology. By combining our strengths, we look forward to developing projects that offer consumers greater convenience and excitement. We are eager to collaborate on these initiatives and explore new possibilities.”
Commenting on the partnership, Alex Tan, Vice President of JETOUR International, said:
“We are thrilled to embark on this exciting partnership with Huawei. This collaboration signifies a major step forward in our mission to redefine the user experience. This represents an enrichment and expansion of ‘Travel+ lifestyle’ benefits. We are confident that the joint projects outlined in this MOU will have a profound impact on our brand and customers. By working closely with Huawei and leveraging the power of their cutting-edge technology, we aim to deliver innovative solutions that exceed expectations. Like our newly launched T1 model, which integrates high aesthetic design, seamless urban and off-road performance, and a comfortable driving experience, it can help owners unlock more intelligent and enjoyable driving experiences, empowered by Huawei''s innovative technologies.”
Mr. Alain Sykora, Managing Director of National Motors Supplies, also expressed his excitement: “We are excited about the future possibilities this partnership with Huawei presents. With a strong commitment to enhancing the user experience, we believe our combined efforts will lead to innovative solutions that will resonate with customers in Saudi Arabia and beyond.
This MOU sets the stage for continued collaboration between JETOUR NMS and Huawei, with both companies poised to explore additional joint ventures in the future. Through this key partnership, the brands aim to transform the user experience in innovative and engaging ways.

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