(MENAFN- EIN Presswire) The global yoga mat market size was at $13.3 billion in 2018, and anticipated to reach $23.2 billion by 2026, with a CAGR of 7.1% during the forecast period.

Depending on end user, the household segment is expected to dominate the market for yoga mat, globally, holds 57.1% of share in the market. ” - Allied Market ResearchWILMINGTON, DE, UNITED STATES, February 20, 2025 /EINPresswire / -- Allied Market Research published a report, titled, "Yoga Mat Market by Material (PVC, TPE, Rubber, Cotton/Jute, and Others), End User (Yoga & Fitness Clubs, Household, and Others), and Distribution Channel (Supermarket/Hypermarket, Specialty Stores, E-commerce, and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026" According to the report, the global yoga mat industry garnered $14.29 billion in 2019, and is estimated to reach $23.2 billion by 2026, growing at a CAGR of 7.1% from 2019 to 2026.

Drivers, restraints, and opportunities-

Increase in demand for yoga mats from emerging markets, rise in obese population, and surge in government initiatives to promote healthy lifestyle fuel the growth of the global yoga mat market. On the other hand, rise in issues associated with yoga mats impedes the growth to a certain extent. Nevertheless, product innovation and inclination toward mats made from natural materials is expected to create lucrative opportunities for the key players in the industry.

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The household segment held the largest share in 2018-

Based on end-user, the household segment held the major share in 2018, generating nearly three-fifths of the global yoga mat market. Online yoga classes for practicing yoga, and their time flexibility and comfort, drives the growth of the segment. At the same time, the yoga and fitness club segment would showcase the fastest CAGR of 7.6% throughout the forecast period, owing to rise in consumer awareness about the health benefits of practicing yoga, and online pricing of memberships including special discounts, priority scheduling, or access to exclusive services of professional classes.

Asia Pacific to rule the roost in terms of revenue, North America to follow-

Based on geography, the market across Asia-Pacific accounted for more than one-third of the global yoga mat market revenue in 2018 and is projected to dominate throughout the study period. In addition, the region would register the fastest CAGR of 8.1% by 2026. This is attributed to the availability of yoga classes in this region, and rise in popularity of hybrid forms of yoga. On the other hand, North-America contributed to the second highest share of the global market.

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Leading market players-
Jade Fusion
Adidas
prAna
Lululemon Athletica
Eupromed
Ecoyoga
Hugger Mugger
Aurorae Yoga, LLC
Yaazhtex
Manduka

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David Correa
Allied Market Research
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