Ubisoft's Revenue Plummets Amidst Strategic Overhaul

2025-02-16 04:34:09

(MENAFN- The Arabian Post)

Ubisoft, the prominent French video game publisher, has reported a substantial decline in its financial performance for the nine months ending December 31, 2024. The company's revenue decreased by 31.4% year-on-year, totaling €990 million, while net bookings fell by 34.8% to €944 million. Digital net bookings also saw a downturn of 33.8%, amounting to €784 million, and back-catalogue net bookings dropped by 27.7% to €762.3 million.

In the third quarter alone, Ubisoft experienced a 52% reduction in net bookings, recording €301.8 million, aligning with its revised guidance of approximately €300 million. Despite these challenges, the company has reaffirmed its financial targets for the fiscal year 2024-25, projecting net bookings around €1.9 billion and aiming for break-even non-IFRS operating income.

The downturn has been attributed to the underperformance of several key titles and a highly competitive market landscape. In response, Ubisoft is intensifying its cost-reduction initiatives, aiming to surpass €200 million in fixed cost savings by the end of fiscal year 2024-25, ahead of its initial schedule. This strategy includes targeted restructuring efforts, which have already led to the closure of two production studios and the layoff of nearly 300 employees.

Amid these financial strains, Ubisoft is placing significant emphasis on the upcoming release of“Assassin's Creed Shadows,” scheduled for launch on March 20, 2025. Set in feudal Japan, the game features dual protagonists-a shinobi assassin named Naoe and a samurai named Yasuke. Early previews have been favorable, highlighting the game's narrative depth and immersive experience. Pre-orders are reportedly strong, tracking in line with those of“Assassin's Creed Odyssey,” the franchise's second most successful installment.

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Ubisoft's CEO, Yves Guillemot, expressed optimism regarding the forthcoming title, stating that early feedback has praised its storytelling and gameplay mechanics. The company anticipates that“Assassin's Creed Shadows” will drive a recovery in the fourth quarter, contributing positively to the year's financial outcomes.

In addition to its focus on flagship titles, Ubisoft is conducting a comprehensive review of its strategic options to maximize the value of its assets and franchises. An independent board committee has been established to oversee this process, ensuring that all potential avenues are explored to enhance stakeholder value.

The company's challenges are not isolated to financial metrics. In December 2024, Ubisoft announced the impending shutdown of its free-to-play shooter,“XDefiant,” scheduled for June 2025, due to an inability to maintain a sufficient player base. This decision resulted in the closure of its San Francisco and Osaka production studios, affecting approximately 277 employees. Furthermore, in January 2025, the company closed its Leamington studio and downsized several others, leading to an additional 185 layoffs as part of its ongoing cost-cutting measures.

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