Tuesday 22 April 2025 06:40 GMT

American Family Care Announces Leadership Transition


(MENAFN- PR Newswire) Morgan joins AFC with a proven track record of driving growth and innovation in multi-site consumer franchise organizations. As the former CEO of WellBiz Brands, the nation's premier franchisor of wellness brands, he led the company
to
nearly
900
locations and
$700
million in
system-wide
revenue, significantly expanding its market presence in beauty and wellness. His experience in scaling franchise systems and fostering innovation will be instrumental in
AFC's continued growth.

Prokupek, a leader in high-growth, consumer-focused industries, brings extensive experience working with private equity sponsors and their management teams to help drive strategic transformation. Most recently as CEO of Ideal Image, he transformed the company into North America's #1 aesthetics brand, with more than 800 physicians and medical professionals across the U.S. His knowledge of strategy, franchise development, innovation, and direct- to-consumer marketing will help guide AFC's management team through the next phase of the company's rapid expansion.

"AFC's commitment to delivering fast, convenient, and high-quality healthcare resonates deeply with communities nationwide," said Jeremy Morgan. "I'm excited to build on this foundation by empowering our franchisee network, whose success is vital to our mission. Together, we will drive innovation, foster growth, and expand access to care for the people we serve."

David
Berman,
Co-Founder
and
Managing
Director of
Lorient
Capital, AFC's private equity sponsor, added: "Jeremy and David bring the perfect blend of energy and experience to
AFC.
Their
leadership
will help ensure
AFC remains the trusted choice for patients and will aid in driving value for franchisees and communities alike. Randy's vision and dedication over the past 32 years have transformed AFC from a handful of urgent care clinics into one of the nation's top urgent care brands. We are deeply grateful for his contributions and look forward to his continued guidance as an advisor."

About American Family Care

Founded
in
1982,
American Family
Care
(AFC)
pioneered
the
concept
of
convenient
and
effective urgent care services, delivered through a nationwide network of nearly 400 walk-in clinics. Today, AFC is the nation's largest provider of urgent care, generating more than $1 billion in system-wide sales annually, with 3,500 highly trained healthcare professionals treating over 4 million patients each year.
AFC
continues
to be a leader
in accessible
healthcare,
providing treatments for flu, allergies, and everyday injuries, along with a comprehensive range of lab tests, x-rays, and occupational medicine services. Ranked #47 on the Entrepreneur® Franchise 500, AFC is one of the most admired brands in urgent care and franchising. For more information, visit americanfamilycare .

About Lorient Capital

Lorient is a private investment firm focused exclusively on healthcare service and technology companies. Leveraging its experience as both investors and healthcare operators, Lorient works with founders and management teams to drive growth, optimize operations, and improve healthcare outcomes. Visit us at: .

MEDIA CONTACT:
Nancy Bostrom
[email protected]
(919) 459-8163

SOURCE American Family Care

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