(MENAFN- Live Mint) Black Friday (November 29) is expected to be the busiest shopping day of the Thanksgiving weekend, with 72% of shoppers-an estimated 131.7 million people-planning to visit stores or shop online, according to the National Retail Federation's (NRF) survey conducted with Prosper Insights & Analytics. Of these, two-thirds (65%) are expected to head to physical stores, underscoring the enduring appeal of in-person shopping .
Cyber Monday a strong second
Cyber Monday follows as the second most popular shopping day , with 72.3 million shoppers (39%) planning to take advantage of the deals.
Thanksgiving weekend shopping trends
Overall, the NRF projects a record-breaking 183.4 million shoppers will participate in the five-day shopping period from Thanksgiving Day through Cyber Monday, surpassing last year's 182 million. Shoppers are drawn by unbeatable deals , cited by 57% of respondents as their primary reason to shop over the five-day period. Others shop due to tradition (28%) or see Thanksgiving weekend as the kickoff to their holiday shopping (24%).
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“Even though holiday shopping continues to pull forward, some of the busiest shopping days of the year are during the five-day Thanksgiving weekend,” NRF Vice President of Industry and Consumer Insights Katherine Cullen said.“Consumers are prioritizing gift-giving for the most important people in their lives, and retailers are prepared to help customers find everything on their shopping lists at great prices throughout the season.”
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The NRF notes that younger shoppers aged 18-24 are the most enthusiastic participants, with 89% planning to shop over the weekend. For many, shopping isn't just about deals-it's a social activity shared with friends and family, which appeals to 20% of this group.
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With a record-breaking number of shoppers expected, the Thanksgiving weekend promises to remain a cornerstone of holiday retail activity.
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