Meta improves Threads app under competition from Bluesky amid rising number of users
Date
11/27/2024 2:22:58 AM
(MENAFN) Amid increasing competition from Bluesky, which has recently experienced a significant rise in users, Meta’s Threads app is pushing forward with substantial updates to enhance its platform. Overseen by Adam Mosseri, the head of Instagram and a key figure in Threads’ launch as a competitor to X in July of last year, the app continues to evolve to meet user demands. New features are being tested to provide more precise search capabilities and streamline the discovery of trending topics, reflecting Meta's commitment to improving the overall user experience.
Recent updates to Threads include greater customization options for users, particularly with feeds. The app now allows users to pin multiple, customizable feeds directly to their home page, tailoring their browsing experience to specific topics or preferred accounts. This feature gives users more control over their content, moving away from a heavy reliance on the app’s algorithm-driven recommendations. Simultaneously, algorithm adjustments prioritize posts from followed accounts, significantly reducing irrelevant content in feeds and enhancing engagement.
Another notable addition to Threads is its horizontal video feature, introduced last month. This highly requested improvement lets users watch videos in landscape mode, offering a more flexible and user-friendly viewing experience. A minor but helpful interaction update has also been added, enabling users to see others’ responses to posts while drafting their own. This change aims to foster more dynamic and interactive conversations on the platform.
Additionally, Threads is enhancing its search functionality. Users will soon be able to filter search results by specific date ranges or search within individual accounts. This refinement is expected to make discovering relevant posts easier and more intuitive. Together, these updates underscore Meta’s efforts to keep Threads competitive and appealing as it faces growing pressure from Bluesky and other emerging platforms.
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