AIR INDIA SETS UP ‘AIR INDIA AVIATION ACADEMY’ FOR CHILDREN AT NOIDA AND MUMBAI WITH KIDZANIA

(MENAFN- Adfactors PR) Bengaluru, 26 June 2024: Air India, India's leading global airline, today announced the launch of its Air India Aviation Academy in partnership with KidZania, the globally acclaimed educational entertainment brand, located in Sector 38, Noida, and R City Mall, Ghatkopar, Mumbai. Through this collaboration, Air India aims to cultivate a new generation of aviation enthusiasts by providing a platform for children to engage in realistic role-playing scenarios, such as piloting an aircraft and working as cabin crew.

The Air India Aviation Academy at KidZania is designed to offer young enthusiasts an opportunity to participate in activities that simulate real-life aviation tasks. It will serve as an authentic and dynamic platform to ignite children's curiosity and imagination. Through this initiative, children can discover, explore, and learn about the aviation industry in a fun and engaging manner.

At the Academy, children will have the chance to assume the roles of pilots and cabin crew aboard a model aircraft, featuring the airline’s new branding, colors, and livery. The experience is curated to help children understand the nuances of careers as pilots and cabin crew in the aviation industry. The academy also aims to strengthen psychomotor, cognitive, emotional, and social skills among children.

Sunil Suresh, Head, Marketing, Air India, said, “Air India aims to create meaningful experiences for children and inspire upcoming generations. The Air India Aviation Academy at KidZania’s Noida and Mumbai theme parks will provide young enthusiasts with hands-on training in aviation skills, fostering an understanding of the industry and the importance of safety and teamwork.”

As part of the partnership, members of Air India’s frequent flyer programme Flying Returns that was recently upgraded to offer greater ease, rewards and recognitions, will be able to earn seven Flying Returns points for every Rs 100 spent on tickets to visit the Air India Aviation Academy at KidZania’s theme parks in Noida and Mumbai.

Rahul Dhamdhere, Chief Marketing Officer, KidZania India, said, “We are thrilled to expand our partnership with Air India through the launch of the Air India Aviation Academy. This academy will provide children with a hands-on understanding of the aviation industry, blending education with entertainment. Our goal is to spark an interest in aviation careers from an early age, and with Air India's support, we can offer an unparalleled experience that is both fun and educational.”

At the KidZania theme parks in Noida and Mumbai, there will be additional features such as a selfie point for kids and parents with the Air India aircraft in the background, a section on the history of Air India, and Air India quiz, and insights into Air India’s new aircraft fleet and destinations. At the entrance, children will be able to get an insight into the real world of aviation via a live flight tracker display that will showcase real-time information on aircraft flying to various parts of the world.

A first in India, this initiative highlights Air India’s commitment to nurturing future talent and KidZania’s dedication to immersive educational experiences as well as inculcating values of responsibility, solidarity, sensitivity, harmony, courage, self-confidence and professional ethics among children.

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