(MENAFN- Snoonu) Snoonu, Qatar's leading tech startup, has earned the esteemed 'Best CSR Initiative in the Tech Sector' award at the 2024 Qatar CSR Awards Ceremony, held on the sidelines of the Qatar CSR Summit.
Among the 24 categories honoured, Snoonu stood out in the Technology Sector for its impactful 'No Riders Under the Sun' initiative. This initiative, launched in June 2021, prioritizes the safety and well-being of delivery riders during Qatar's sweltering summers.
By restricting bike deliveries from 10 am to 3.30 pm and providing air-conditioned cars, Snoonu ensures its workforce operates in a temperature-controlled environment, mitigating the risk of sunstroke and heat exhaustion.
“When we announced our No Riders Under the Sun campaign, we knew our business might get affected. However, we chose our humanity over profits, because it was the right thing to do. We believe empathy is a strength, not a weakness, and that's the philosophy behind our operations'' emphasized Hazar Alkilani, Snoonu's PR & CSR Manager.
"This victory holds particular significance for us as it marks Snoonu's inaugural participation in the summit. It reaffirms our belief that corporate social responsibility is not just an obligation but a cornerstone of our identity. We are thrilled to announce that participating in the Qatar CSR Summit will become an annual tradition for Snoonu, underscoring our ongoing commitment to fostering sustainable practices and making a tangible difference in our community," Alkilani added.
Notably, the initiative's impact reverberated beyond Snoonu, influencing legislation as the Ministry of Labour integrated similar measures into law in July 2022.
This recognition underscores Snoonu's unwavering commitment to corporate social responsibility (CSR) and its alignment with the United Nations' Sustainable Development Goals (SDGs).
Snoonu's dedication to weaving the SDGs into its business operations sets a powerful example for the tech industry, showcasing how businesses can drive tangible change and address global challenges.
“Snoonu’s initiative, No Riders under the Sun, rightfully deserved winning the award for the Best CSR Initiative this year because this initiative presents a perfect example of how such initiatives can positively influence the way of conducting business and inspire policy makers to introduce responsible measures and legislations. As we all know, the Ministry of Labor imposed a law based on this initiative one year after launching it, and this is exactly the kind of inspiration we would like to see from CSR initiatives,” said Haidar Meshaimesh, General Manager of IFP Qatar, the company organizing the summit.
As a gold sponsor of the summit, Snoonu showcased a spectrum of CSR efforts, aligning with the United Nations' Sustainable Development Goals. From combating poverty through partnerships with Qatar Charity and Education Above All to promoting health and well-being with mental health initiatives and accessible pharmacist consultations, Snoonu's commitment to social impact permeates every aspect of its operations.
Additionally, the tech company also took part in discussions happening at the summit, as the Founder and CEO Hamad Al-Hajri was part of a panel titled "Pathways to Sustainability: Business Schools and Stakeholders Joining Forces" that happened on the first day.
Alkilani, Snoonu’s PR & CSR Manager, gave a presentation on the second day titled “Humanity over Business,” discussing the ethics of business while using Snoonu’s winning initiative as a case study.
The Qatar CSR Summit 2024, hosted at the Qatar National Convention Centre, marked a pivotal moment for corporate responsibility discussions. With over 65 local and international speakers and more than 4,350 specialists in attendance, the summit underscored Qatar's commitment to advancing CSR practices.
“Congratulations to Snoonu, and we look forward to seeing more pioneering initiatives from them in the future,” added Meshaimesh.
Snoonu has recently launched its revolutionary all-in-one app, a first in the Middle East, integrating 11 essential services into a single platform. This offers unmatched convenience by combining food delivery, grocery shopping, pharmacy needs, and more, all accessible with just a few taps. The app streamlines everyday tasks, meeting the rising demands for efficiency and integrated e-commerce solutions.
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