Qatar Tourism Campaign Boosts Long-Term Tourism Strategy

(MENAFN- The Peninsula) joelyn baluyut | The Peninsula

Doha, Qatar: Qatar Tourism's summer campaign is set to contribute significantly to the country's long-term tourism strategy.

Chief Operating Officer of Qatar Tourism (QT), Berthold Trenkel, expressed his confidence in the ongoing campaign, highlighting its potential to not only attract tourists but also to foster sustainable growth in the industry.

“Qatar Tourism's summer campaign goes above and beyond in its efforts to attract tourists by offering a packed schedule of activities, enticing hotel promotions, and creating a vibrant atmosphere throughout the country,” Trenkel told The Peninsula.

The campaign offers diverse activities, ensuring that there is something for every visitor to enjoy. From cultural festivals and sporting events to immersive experiences and family-friendly attractions, the campaign aims to create a vibrant and engaging atmosphere throughout the country.

“This comprehensive approach creates a highly appealing destination for tourists to spend their summer months in Qatar, leading to increased visitor numbers, economic growth, and a sustainable future for the tourism industry.”

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One of the key aspects of the summer campaign is enticing hotel promotions. Qatar Tourism has collaborated with various hotels and accommodations to provide attractive packages, discounts, and special offers for visitors. This initiative aims to make Qatar an even more appealing destination, encouraging tourists to choose it as their preferred summer getaway.

The COO said:“By aligning with Qatar Tourism's strategic objectives of doubling employment in the sector, increasing in-country tourism spend, and boosting the sector's contribution to GDP by 2030, the summer campaign serves as a catalyst for achieving these goals.” Qatar aims to attract over six million visitors annually by 2030.

Qatar has been making significant investments in its tourism infrastructure and attractions in recent years, including the construction of world-class hotels, the development of cultural and sporting venues, and the enhancement of transportation networks. These efforts have helped position Qatar as an emerging tourism destination.

Qatar Tourism has curated a line-up of thrilling activities and recommendations from family-friendly adventures, summer water activities, indoor wonders, cultural offerings from museums and libraries, shopping options from a wide range of malls in the country, and its top ten picks of Qatar beaches.


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