Sunday, 28 May 2023 06:55 GMT

Weber Shandwick Expands North America Leadership


(MENAFN- PRovoke) NEW YORK - The Weber Shandwick Collective has expanded its North America leadership team with the appointments of Adam Wall as chief integration operations officer and Jodi Phillips as executive VP of analytics + intelligence.

Wall, who most recently served as head of integrated operations, will develop business strategies and delivery models for markets and client teams within TWSC. An eight-year veteran of the firm, Wall will work closely with newly appointed North America CEO jim o'leary.

“Adam brings steadfast leadership to our people and our client partners,” O'Leary said.“Adam's extensive background in both client service and agency operations will enable him to help
evolve our business to address emerging client needs.”

Phillips, meantime, will be responsible for crafting data-driven, go-to-market plans and analytics solutions for Weber Shandwick clients. Prior to joining the firm, Phillips
served as senior VP of intelligence at Publicis agencies Moxie and MRY (now FKA) and Zenith, and before that, was VP of paid media and Analytics at MSL.

“Jodi is a leader within the analytics space who understands the growing expectations for how companies show up in a rapidly changing digital environment,” said global head of analytics + intelligence Ridhi Malhotra.“Her integrated media background is a game-changer for us – enabling us to uncover new insights and perspectives for clients and develop new ways to measure brand and business impact.”

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