ABK presses on with its efforts to further the ‘Let’s Be Aware’ programme initiated by Central Bank of Kuwait

(MENAFN- Ogilvy) Kuwait, 30 December 2022: Al Ahli Bank of Kuwait (ABK) continued its efforts on the consumer protection awareness initiative as part of the year-long campaign titled “Let’s Be Aware’, organized by the Central Bank of Kuwait (CBK) and Kuwait Banking Association.

Towards ensuring that consumers enjoy their full rights while dealing with service providers, CBK has issued a Consumer Protection Guide in 2015. The guide includes a set of principles complementing the various rules and guidelines for protecting customers.

The ‘Let’s Be Aware’ campaign has seen banks joining hands for the common goal of raising awareness on banking products and services, so that consumers get all the benefits that are due unto them, while at the same time they’re also aware of their obligations. The programme covers a broad range of topics to raise consumer awareness including bank card usage, guidance on borrowing, complaints and escalation methods, fraud management, cybersecurity protocols, and more.

Mr. Loai Muqames, Chief Executive Officer of ABK – Kuwait said, “ABK has always placed great stress on making sure that our consumers are aware about financial services and products that they receive from the Bank. When CBK started the “Let’s Be Aware” campaign, we joined the initiative in earnest as it aligns with our core objectives, and are happy that we have been able to contribute positively in enhancing awareness among the consumers.”

He further added that protecting consumers and ensuring best practice across the banking industry is extremely important to build trust and nurture a healthy financial environment where all the participants are able to achieve their goals.

One of the topics that ABK has undertaken in this programme is customer complaints and their right to compensation. A customer is able submit their concern to the through designated forms which are available online and in all branches. The service provider must respond to the complaint in writing within 15 business days.




Mr. Loai continued, “At ABK all complaints are treated with seriousness, and the Bank has taken necessary measures to ensure that customers are informed about their rights and duties.”

For more information about the ‘Let’s Be Aware’ campaign, please follow the campaign’s Instagram and Twitter accounts at @dirayakw or visit the campaign’s official website at

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