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Mobile Games market has been thoroughly scrutinized and then carefully demarcated by geographic locations which are based on major economic regions and their topographical regions. Growing competition and the changing market dynamics has been highlighted. Aggressive market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. The Market share and Market size prominent players for 2020 to 2025 are profiled in this report.
The mobile games market is expected to register a CAGR of 14% during the forecast period, 2020-2025. According to VentureLab, the number of active mobile gamers has reached to 2221.9 billion by September 2019.
The Mobile Games market is highly competitive and consists of a number of major players: Tencent Holdings Limited, Activision Blizzard, Inc, GungHo Online Entertainment, Inc ( SoftBank Group), Nintendo Co., Ltd., Electronic Arts Inc., Glu Mobile, Inc, Kabam Games, Inc., Rovio Entertainment Corporation, The Walt Disney Company, Zynga, Inc., Supercell Oy, The Game Storm Studios, Ubisoft, Gameloft SE ( Vivendi), 2K Games, Inc. (Take-Two Interactive) and Others
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Scope of the Report
Mobile Games are the driving force behind revenue generation for the entire gaming industry. The mobile games market reports include information about the different kinds of gamers, genres of different mobile games, and their promotion methods. In terms of regional analysis, the report is segmented into North America, Europe, and Asia-Pacific. Also, the reports include information on upcoming trends and challenges that will influence market growth.
Key Market Trends
Free-to-play Pricing Model Offers Potential Growth
- Free-to-play is the pricing model that is preferred by most of the mobile game developers because of its unlimited potential and can be downloaded without any charge. This allows players to sample a game before deciding whether they want to commit time or money, and tend to accrue higher revenues.
- Games such as Pokmon GO are following a free to play game model, and according to Bank of America, in the United States in 2016, 27 million users were playing this, and it is estimated to cross 67 million by 2020. And in the Asia Pacific region, the number of players is set to expand from 84 million to 311 million in the same timeframe. Therefore the increasing number of users is expected to have a positive outlook on the market.
- Further, Hyper Casual games mostly monetize through advertising and captured more than half of all gaming app downloads by 2017. Seeing the future in such games, Zynga acquired Gram Games for USD 250 million in 2018, and in the same year, Goldman Sachs also invested USD 200 million in Voodoo.
- Moreover, this model is expected to evolve with the development of technologies such as augment reality and 5G. With the deployment of 5G, coupled with faster download speeds, it is expected by the advertising videos to increase in quality and engagement.
- For instance, in April 2019, Hatch, together with Samsung, launched 5G cloud gaming to the United States with the launch of the Hatch for Samsung app. With Samsungs first flagship 5G phone, the Galaxy S10 5G, customers were able to play popular games like Hitman GO, Monument Valley, and Arkanoid Rising instantly over streaming.
- Therefore, due to the factors mentioned above, the free-to-play pricing model is expected to drive the market for mobile games in the future.
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China to hold Largest market Share exhibits
- With the increasing investment in the private sector, strong government support, and availability of young talent are the primary factors that are supporting the growth of China's mobile gaming market.
- Additionally, China is a home for many mobile game publishers, such as Tencent Holdings Ltd. Tencent Holdings is one of the world's largest gaming company and is mostly present in the mobile gaming domain. In March 2019, the company invited developers to create games on its messaging and social media app WeChat.
- Moreover, WeChat debuted its Mini-Games program in 2018, which included opening access to current API and localizing developer documentation to help publish titles in China. And companies like Google have also joined the Mini-Game ecosystem with Guess My Sketch game. Currently, WeChat has more than one billion monthly active users, and because of the increasing popularity, it is expected that it will have a positive impact on the market.
- Further, with the increasing number of 5G connections in the country, the market is expected to witness further growth. For instance, in June 2019, Qualcomm Technologies announced a joint demonstration with ZTE of the 5G-powered cloud gaming on a live 5G network. This utilizes the cloud gaming solutions from Tencent instant play on 5G smartphones and aims to demonstrate that console-quality mobile gaming experiences are achievable over live 5G networks.
- Hence, all the above factors make China a global leader in the market.
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What are the market factors that are explained in the report?
–Key Strategic Developments: The study also includes the key strategic developments of the market, comprising R & D, new product launch, M & A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on a global and regional scale.
–Key Market Features: The report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. In addition, the study offers a comprehensive study of the key market dynamics and their latest trends, along with pertinent market segments and sub-segments.
–Analytical Tools: Mobile Games Market report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. The analytical tools such as Porter's five forces analysis, feasibility study, and investment return analysis have been used to analyzed the growth of the key players operating in the market.
The research includes historic data from 2025 to 2020 and forecasts until 2025 which makes the reports an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in readily accessible documents with clearly presented tables and graphs.
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