This Artist Just Gave A Hermès Store Window A Whimsical Makeover

A yellow horse, a retro room, and a luxury storefront in Manhattan: Hermès has enlisted Brooklyn-based painter and sculptor Jeremy Olson for its latest Vitrine d'artiste installation at the brand's Madison Avenue flagship in New York. The temporary display continues a tradition that stretches across eight decades of Hermès window commissions, but Olson's version pushes the format into stranger, more playful territory.

Olson, who earned his MFA from New York University in 2009, transformed the refurbished mansion's street-facing nook into what Hermès described as a permeable domestic scene. The artist said he was surprised to be approached by the house, noting that he has long been interested in how desire attaches itself to objects and saw the project as a chance to explore fantasy and dream logic.

At the center of the installation is a yellow horse peering into a couch, while its head appears to break through the ceiling, unsettling the room's tidy logic. The space is stocked with Hermès objects selected with Olson's input, including a Chromatic paper basket, a Cape Cod watch, Jet sneakers, a green WRTW jacket, a Miles Jacron H cap, and a Samarcande mini chess set.

Much of the environment was built specifically for the project. Olson made the painting and light fixtures himself, while the character and furniture were fabricated by Hermès's longtime collaborators at TwoSeven using his 3D models and renderings. The wallpaper, meanwhile, draws from an existing Hermès scarf, tying the installation back to the brand's own visual archive.

For Olson, the commission also marks a first: it is his debut public art project. The artist, who has exhibited in cities from New York to Antwerp and from Melbourne to Miami, said the work departs from his usual solitary studio practice, even as it extends ideas he has explored before, including portals, playful figures, and his recent interest in lamp design. If the window feels whimsical, it is also carefully engineered - a small stage where commerce, fantasy, and sculpture briefly share the same frame.

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