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Mike Sneesby CEO, MBC Group on KSA’s young demographic, regulation and value chain expansion fuel media growth
(MENAFN- Oxford Business Group) KSA’s young demographic, regulation and value chain expansion fuel media growth
How does a young demographic facilitate media growth?
MIKE SNEESBY: The Kingdom has one of the youngest populations globally, with most people under 35. This creates a digitally native audience, driving demand for streaming and interactive platforms. Arabic content is a natural growth driver both in Saudi Arabia and globally. This demographic profile offers long-term opportunities as the demand for authentic, local-language content expands.
Which parts of the media value chain do you find present the strongest opportunities for investors?
SNEESBY: Opportunities exist across the entire production cycle – from scriptwriting and creative development to studios, infrastructure and distribution. As more facilities come online, capacity will grow, creating prospects for writers, producers, technicians and talent. Beyond television, gaming and e-sports are projected to become a significant contributor to GDP by 2030. Saudi Arabia is developing the region’s first AAA gaming studio – in NEOM – to develop high-profile games, reflecting local demand and the potential for international reach.
In what ways is the regulatory environment supporting investor confidence in the media sector?
SNEESBY: Saudi Arabia has established a stable and internationally benchmarked regulatory framework. In recent years, improvements have also been made to anti-piracy measures, an effort that is supported by both regulation as well as technology. At the same time, engagement with regulators such as Gmedia is ensuring a level of transparency rarely seen in other markets. Together, these measures are helping to reinforce consumer and investor confidence that the Kingdom is committed to long-term, sustainable growth in the media sector.
How does a young demographic facilitate media growth?
MIKE SNEESBY: The Kingdom has one of the youngest populations globally, with most people under 35. This creates a digitally native audience, driving demand for streaming and interactive platforms. Arabic content is a natural growth driver both in Saudi Arabia and globally. This demographic profile offers long-term opportunities as the demand for authentic, local-language content expands.
Which parts of the media value chain do you find present the strongest opportunities for investors?
SNEESBY: Opportunities exist across the entire production cycle – from scriptwriting and creative development to studios, infrastructure and distribution. As more facilities come online, capacity will grow, creating prospects for writers, producers, technicians and talent. Beyond television, gaming and e-sports are projected to become a significant contributor to GDP by 2030. Saudi Arabia is developing the region’s first AAA gaming studio – in NEOM – to develop high-profile games, reflecting local demand and the potential for international reach.
In what ways is the regulatory environment supporting investor confidence in the media sector?
SNEESBY: Saudi Arabia has established a stable and internationally benchmarked regulatory framework. In recent years, improvements have also been made to anti-piracy measures, an effort that is supported by both regulation as well as technology. At the same time, engagement with regulators such as Gmedia is ensuring a level of transparency rarely seen in other markets. Together, these measures are helping to reinforce consumer and investor confidence that the Kingdom is committed to long-term, sustainable growth in the media sector.
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