Comcast Nbcuniversal, Telemundo, And U.S. Soccer Foundation Expand National Youth Soccer And Coach-Mentorship Programs Ahead Of FIFA World Cup 26TM

(MENAFN- 3BL) WASHINGTON, May 4, 2026 /3BL/ - Comcast NBCUniversal, Telemundo, and the U.S. Soccer Foundation announced an expanded commitment to increase access to high-impact youth soccer programs and coach-mentorship training in the lead-up to FIFA World Cup 2026TM.

As part of this effort, Telemundo and the U.S. Soccer Foundation launched ¡Sí, Coach!, a new Spanish-language platform designed to equip coaches with culturally relevant tools and training to mentor young people both on and off the field. Available at SiCoach, the platform will offer free, innovative training in Spanish. ¡Si, Coach! supports the broader Yes, Coach! movement, launched in partnership with Stand Together, a philanthropic community that empowers people to tackle the root causes of our country's biggest problems. Yes, Coach! aims to prepare 100,000 coaches to mentor over three million youth nationwide via the Foundation's high-quality Coach-Mentor Training program.

NBCUniversal's Creative Impact Lab collaborated with creative apprentices from nonprofit agency Wide Angle Youth Media to produce a Spanish and English public service announcement (PSA) for Yes, Coach! The PSA will air ahead of the World Cup to amplify the campaign's reach.

“Soccer is more than a game-it's a catalyst for confidence, leadership, and belonging,” said Christina Kolbjornsen, Senior Vice President, Corporate and External Affairs, NBCUniversal Telemundo Enterprises.

“Having the combined and continued support of Comcast NBCUniversal and Telemundo during this incredible year of sporting events creates an extraordinary force for good in under-resourced communities nationwide,” said Ed Foster-Simeon, President & CEO of the U.S. Soccer Foundation.“Together, we're training more coach-mentors, creating more safe places to play, and expanding proven programs to more youth. As we look forward to hosting FIFA World Cup 2026TM this summer, this collaboration ensures that the excitement around the sport results in meaningful, long-term opportunities for youth across the country.”

In addition to launching new digital resources and programs, the partners are leveraging the excitement of FIFA World Cup 2026TM to expand access to proven youth programs in several cities including Miami, Philadelphia and New York. Just Ball, launched with adidas in 2022, reimagines youth soccer by transforming mini-pitches and community spaces into accessible hubs for free, low-pressure play. As the official Spanish-language broadcaster of FIFA World Cup 2026TM, Telemundo brought its Tu Momento. Tu Jugada fan experience to the Los Angeles' Just Ball Unity Cup in December. Telemundo will bring the same experience to Just Ball Unity Cups in Miami and New York later this year, further expanding opportunities for youth to engage with the sport in fun, creative ways.

On June 3, Telemundo will also support the Foundation's annual Congressional Soccer Match, convening bipartisan lawmakers, professional athletes, and community leaders in Washington, D.C., to highlight soccer's power to unite and uplift.

Previously, Telemundo sponsored the Foundation's pink-carpet at the Pitch Perfect Gala in January to celebrate over 30 years of the sport's impact on social change.

In October, Comcast joined the U.S. Soccer Foundation and Philadelphia 2026-the nonprofit Local Host Committee for FIFA World Cup 2026TM-to open a new mini-pitch at Building 21 in Philadelphia.

These initiatives build on more than a decade of collaboration among Comcast NBCUniversal, Telemundo, and the U.S. Soccer Foundation, including support for the Foundation's Soccer for Success and Coach-Mentor Training programs.

By expanding access to soccer and mentorship across communities, these partners are ensuring that the excitement of the world's biggest sporting event translates into lasting impact for generations to come.

About Comcast

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit for more information.

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