Imre Brings On Paulina De La Riva To Lead Strategy

2026-04-09 03:10:52

(MENAFN- PRovoke) NEW YORK - Imre has hired Paulina De la Riva as chief strategy officer, as the agency builds out its senior leadership team under CEO Nadine Lafond.

De la Riva joins from Ogilvy Health, where she was an executive VP of North America strategy, She brings more than 18 years of experience across consumer and healthcare marketing, with previous roles at TBWA and McCann.

At Imre, De la Riva will oversee strategy across brand, media and experience, with a focus on better integrating those disciplines with analytics and performance. Her remit includes aligning strategy more closely with execution and improving how quickly work moves from planning to market.

The move comes four months after Lafond joined Imre from Ogilvy Health as CEO, filling a role that had been vacant since 2023 following the departure of Neera Chaudhary. Lafond was hired to with lead the agency's next phase of growth and strengthening its integrated capabilities.

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