BEYOND ONE REVEALS FIVE EMERGING AI TRENDS SHAPING THE FUTURE OF INTELLIGENCE IN THE MIDDLE EAST

(MENAFN- Mid-East Info) Part of Beyond ONE's acclaimed Terrace Talks series

Insights drawn from discussions with senior leaders from Beyone ONE, AWS, Talabat, Starzplay, DataBricks, and Aster Healthcare -p decoding="async" class="CToWUd" src="#" data-bit="iit" />

Dubai, United Arab Emirates, December 2025: Beyond ONE convened the region's leading voices in technology, data, and digital innovation at Beyond The Machine, the latest edition of its acclaimed Terrace Talks series, providing a forward-looking perspective on how artificial intelligence is reshaping industries across the Middle East.

Hosted at Aurora Tower in Dubai Media City, the event brought together senior technology leaders from some of region's most influentual organisations including Beyond ONE, Starzplay, Talabat, Aster Healthcare and AWS.

Through dynamic cross-industry conversations, the panel explored the promise and complexity of AI – from data integrity and model reliability to governance, personalisation, and the evolving relationship between humans and intelligent systems. While the event did not aim to set official findings, the discussions reflected five emerging AI trends increasingly shaping enterprise transformation across the Gulf region

Five Emerging AI Trends Shaping the Future of Intelligence in the Middle East

AI Is Moving From Experimentation to Real Enterprise Deployment:

Organisations across the region are shifting from small-scale pilots to fully deployed, production-ready AI systems. Clearer ROI, improved model performance, and growing executive confidence are accelerating adoption in sectors such as entertainment, healthcare, retail, and telecom.

Multi-Modal AI Is Becoming the New Standard:

As AI systems evolve to interpret text, voice, images, and behavioural signals simultaneously, companies are beginning to explore more intuitive customer experiences, richer analytics, and highly adaptive recommendations, unlocking new opportunities for personalisation at scale.

Data Foundations Are Becoming More Important Than Model Complexity:

With the region's rapid digitalisation, organisations are placing greater emphasis on data governance, quality, privacy, and lineage. In highly regulated sectors such as healthcare and telecom, strong data foundations are emerging as the true competitive advantage.

Demand for Localised and Sovereign AI Is Accelerating:

Governments and enterprises in the GCC are rapidly advancing efforts around Arabic-capable models, regionally hosted infrastructure, and sovereign AI frameworks. These priorities support national data strategies, cultural relevance, and regulatory compliance while enabling innovation.

AI Governance and Human Oversight Are Becoming Central to Responsible Deployment:

As AI becomes more embedded in daily operations, organisations are balancing innovation with responsibility. Human-in-the-loop systems, bias mitigation, transparent decision-making, and robust governance models are becoming essential pillars for safe and scalable adoption.

These industry-wide insights reflect Beyond ONE's commitment to building a future-ready, human-centred digital ecosystem, one that embraces innovation while ensuring technology remains transparent, trustworthy, and aligned with societal needs.

About Beyond ONETM:

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in emerging markets around the world. We put people at the centre of everything we think and do, to create hyper-customised digital experiences that improve their lives and create a more inclusive, colourful and connected world for everyone. A subsidiary of private global investment company Priora Management Holding Dubai, Beyond ONE is headquartered in Dubai, and through its investments, operates in a number of countries around the world.

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