(MENAFN- GlobeNewsWire - Nasdaq) The United States Natural Food Colors Market is poised to grow from USD 1.24 billion in 2024 to USD 2.45 billion by 2033, fueled by a shift towards plant-based products, increased demand for clean-label items, and heightened health awareness regarding artificial colors. Regulatory changes and consumer preferences are prompting major brands to reformulate products using natural pigments like beetroot and turmeric. Despite challenges like high production costs and color stability, advancements in AI-driven formulation and microencapsulation are improving efficiency, expanding applications across various sectors such as dairy, beverages, and baked goods.Dublin, Dec. 03, 2025 (GLOBE NEWSWIRE) -- The "U.S. Natural Food Colors Market Overview: Key Trends and Growth Opportunities" report has been added to ResearchAndMarkets's offering.
The United States Natural Food Colors Market is expected to reach US$ 2.45 billion by 2033 from US$ 1.24 billion in 2024, with a CAGR of 7.87% from 2025 to 2033
Expansion driven by a general shift by the food and beverage industry toward plant-based and natural products, growing customer demand for clean-label foods, and growing health consciousness about the negative effects of artificial coloring. Due to strict regulations and high clean-label demand, California and New York dominate the US market for natural food coloring. Other states that are active due to food innovation hubs and health trends are Texas, Illinois, and Oregon.
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Strong consumer demand for clean-label products and mounting pressure to phase out synthetic dyes are driving the dynamic expansion of the natural food coloring market in the United States. Due to changing consumer preferences, increased health consciousness, and regulatory initiatives, major food producers are reformulating their goods to eliminate artificial colors.
This change has been accelerated by campaigns advocating for food transparency as well as growing worries about possible health hazards associated with artificial additives. Although difficulties still exist, especially with regard to color stability, cost, and supply chain dependability, natural pigments made from plants including beetroot, turmeric, spirulina, and cochineal are being widely used. By strengthening regulations and promoting clean-label programs, regulatory bodies are also promoting this shift and fostering an atmosphere that is conducive to the development of natural colors.
At the same time, technological developments are improving natural food coloring's efficacy and utility. AI-driven formulation, precision fermentation, and microencapsulation are some of the methods that are enhancing shelf life, color intensity, and application diversity. These advancements are making it possible for natural colors to be used more widely in a range of food and beverage categories, such as dairy, baked goods, confections, beverages, and plant-based goods.
The prognosis is still favorable even though manufacturers still face challenges including expensive production costs and complicated procurement. The US natural food coloring market is ideally positioned for future growth and innovation as long as consumers and regulators continue to place a high value on sustainability, health, and transparency.
Key Factors Driving the United States Natural Food Colors Market Growth
Growing Consumer Interest in Clean-Label Products
As consumers seek ingredient and nutrition transparency, the demand for clean-label food and beverage products has increased in the United States. Natural, uncomplicated, and little processed ingredients are preferred by clean-label consumers, which has greatly increased interest in natural food coloring. In contrast to synthetic dyes, which are frequently connected to health issues, these plant-based substitutes - derived from fruits, vegetables, and spices - are thought to be safer and healthier.
Customers are reading product labels more often and staying away from artificial additives, particularly in items for kids. To comply with clean-label regulations, brands are reacting by eliminating artificial coloring and repurposing goods with natural alternatives. In addition to being pushed by consumers, this change is also crucial for product differentiation, brand positioning, and establishing long-term market trust.
The Trends in Health and Wellbeing
Consumer tastes are being greatly influenced by growing health and wellness consciousness, especially in the food and beverage industry in the United States. Because of worries about possible associations with allergies, behavioral problems in children, and long-term health hazards, many people are actively avoiding chemical additives.
Natural food coloring made from fruits, vegetables, and plants has therefore become very popular. By emphasizing natural components for their family, parents in particular are spearheading this trend. The tendency toward natural alternatives is further supported by the larger wellness movement, which encompasses organic eating, plant-based diets, and non-GMO choices. Companies that share these ideals are more likely to draw in health-conscious customers and keep a competitive edge in a changing market.
Pressure from Regulations and Changes in Policy
The shift from artificial to natural food coloring is being accelerated in large part by regulatory changes in the United States. While some jurisdictions, like California, have banned or advocated banning particular synthetic dyes, the Food and Drug Administration (FDA) is still reviewing the safety of artificial colorants.
The public's increased concern about the possible negative health effects of artificial additives, particularly in children, is reflected in these regulation developments. Additionally, food manufacturers are under pressure to reformulate their goods due to increased media scrutiny and campaigning from consumer health groups. Businesses are proactively implementing natural color solutions to reduce legal and reputational issues. In the food coloring sector, this regulatory environment is anticipated to keep spurring innovation and cleaner formulas.
Challenges in the United States Natural Food Colors Market
Traditional High Costs of Production and Ingredients
The high cost of raw materials and production is one of the biggest obstacles facing the natural food coloring sector in the United States. Natural colorants necessitate more intricate and time-consuming extraction procedures from plant, fruit, or vegetable sources than synthetic dyes, which can be mass-produced at minimal cost. The supply chain and pricing are made more volatile by these sources, which are frequently seasonal and region-specific.
Furthermore, natural pigments usually produce less intense color, so larger amounts could be required to get the desired effects, which would raise expenses even further. This causes producers' profit margins to narrow, which may lead to increased retail pricing. A recurring challenge in market expansion is striking a balance between cost effectiveness and consumer demand for natural, clean-label products.
Problems with Color Stability and Performance
One of the main technical drawbacks of natural food coloring is color stability. Environmental elements like light, heat, oxygen, and different pH levels can affect these hues. This can cause the finished product to fade, discolor, or become inconsistent, especially in processed or shelf-stable foods. For instance, colors derived from turmeric may deteriorate with heat, whereas anthocyanins may change color in response to varying pH levels.
It is difficult and expensive to guarantee consistent color performance across various food matrices, storage settings, and processing methods. The adoption rate of natural alternatives in more demanding applications is eventually slowed by these restrictions, which also have an impact on product appearance and shelf life and necessitate a large R&D investment from manufacturers to improve formulation stability.
Current Events
With an emphasis on functional drinks and wellness brands in the US, ADM unveiled a new color functionality platform in November 2024 that combines plant-based colorants with adaptogens for beverage applications. A new line of heat-stable natural reds based on fermented vegetable technology was introduced by Sentient Technologies in August 2024 for use in plant-based meat and dairy alternatives in the North American market.
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