(MENAFN- The Conversation)

• Professor of Marketing & Entrepreneurship, Unizik Business School, Nnamdi Azikiwe University

Profile Articles Activity

Nnamdi O. Madichie is currently Research Fellow at the Bloomsbury Institute, London. He is also Professor of Marketing & Entrepreneurship at the Unizik Business School, Nnamdi Azikiwe University, Awka, Nigeria. Prof. Madichie is a Fellow of the Chartered Institute of Marketing (FCIM), Fellow of the Chartered Management Institute (FCMI), and Senior Fellow of the Higher Education Academy of England & Wales (SFHEA). His research straddles broad areas of marketing & entrepreneurship, cutting across sectors (creative industries, events, music, movies and sports), and geographic contexts (Africa, Asia, Europe, and the Middle East). He can be contacted at...

Experience

• 2019–present Research Fellow, Bloomsbury Institute London
• 2018–present Professor of Marketing & Entrepreneurship, Nnamdi Azikiwe University, Awka, Nigeria
• 2021–2024 Professor of Marketing & Entrepreneurship, University of Kigali, Rwanda

Education

• Sheffield Hallam University UK, PhD
• The University of Sheffield, UK, MBA

Publications

• 2022 The role of universities in scaling up informal entrepreneurship,
• 2022 Decolonising research approaches towards non-extractive research,
• 2022 New Public Management in Africa,
• 2022 The Creative Industries and International Business Development in Africa,
• 2021 The“Isms” of Regional Integration: What Do Underlying Interstate Preferences Hold for the ECOWAS Union?,

Grants and Contracts

• 2021 British Council - Innovation for African Universities project Role: Funding Source: British Council

Professional Memberships

• Chartered Institute of Marketing
• Chartered Management Institute
• AdvanceHE

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